Ahead of Earth Day, Apple announced that for every device received at Apple stores and apple.com through the Apple GiveBack program from now through April 30, the company will make a donation to the non-profit Conservation International. As part of its ongoing recycling effort, the company also debuted Daisy, a robot that can more efficiently disassemble iPhone to recover valuable materials. Both Apple GiveBack and Daisy support Apple’s commitment to create a healthier planet through innovation — and help the company move a step closer to its goal of making its products using only recycled or renewable materials.
Through Apple GiveBack, customers will be able to turn in their devices at any Apple Store or through apple.com to be recycled or traded in. For each Apple device received through April 30, Apple will make a donation to Conservation International to support its efforts to preserve and protect the environment. Eligible devices will receive credit that customers can use toward an in-store purchase or put on an Apple Store Gift Card for future use.
Daisy, Apple’s New Recycling Robot
Apple’s newest disassembly robot, Daisy, is the most efficient way to reclaim more of the valuable materials stored in iPhone. Created through years of R&D, Daisy incorporates revolutionary technology based on Apple’s learnings from Liam, its first disassembly robot launched in 2016. Daisy is made from some of Liam’s parts and is capable of disassembling nine versions of iPhone and sorting their high-quality components for recycling. Daisy can take apart up to 200 iPhone devices per hour, removing and sorting components, so that Apple can recover materials that traditional recyclers can’t — and at a higher quality.
Apple’s Commitment to the Environment
As part of its continued commitment to supporting a healthy planet through innovation, Apple will today also release its annual Environment Report, detailing the company’s environmental progress in three priority areas:
- Reducing Apple’s carbon footprint by using renewable energy sources and driving energy efficiency in its products and facilities.
- Conserving precious resources.
- Pioneering the use of safer materials in its products and processes.