The group’s companies handle the diverse aspects of real estate and offer customers a comprehensive range of services
February 4, 2016: In just five years, the Blue Mountain Group has reached the pinnacle of success and has become a dynamic leader in Sri Lanka’s real estate industry. The group comprises four large-scale companies with turnover in excess of Rs. 14 billion and seven other large companies that handle the diverse aspects of real estate and enable the group to offer a comprehensive range of services. Blue Mountain provides employment to nearly 2,100 individuals in various capacities and today, the brand has become a household name synonymous with trust, innovation and reliability.
A diverse service offering
Established in 2010, the Blue Mountain Group specialises in offering a wide range of land and real estate services in Sri Lanka. This includes real estate, land sales, apartment/condominiums, construction, property management, valuation, surveying, legal services and so much more. Blue Mountain Properties currently enjoys a market share in excess of 30% in the real estate market in Sri Lanka while boasting a 32% top of the mind recall within the sector.
A legacy built on quality and innovation
The company is renowned for its commitment to delivering exceptional quality and innovative design in all aspects of its developments. The company was one of the pioneers in introducing the gated community housing concept in Sri Lanka. Blue Mountain was recognised for this concept at the prestigious Asia Pacific Property Awards Summit (APPAS), which took place in Kuala Lumpur, Malaysia in 2015. At the event, Blue Mountain was awarded the highly coveted 5-Star Award in the ‘Property Consultancy Marketing’ category for its innovative take on gated community developments.
Blue Mountain Properties
Blue Mountain Properties employs over 600 staff and is one of the pioneers in mega residential project development and gated communities in Sri Lanka. Our concepts in mega township developments and city planning are indeed innovative. Blue Mountain Properties has been growing significantly over the last five years with a growth rate that is much faster than the average market growth rate. The company offers unparalleled levels of customer service and a trusted after-sales service that can seldom be matched.
Blue Mountain Apartments
Blue Mountain Apartments was incorporated in 2014 to cater to a growing need in the Sri Lankan real estate market for affordable and luxurious apartments. The inaugural project ‘Sovrano 39’ in Kohuwela created history as all available apartment slots were sold out within five hours, raising a staggering Rs. 800 million in five hours. Its next project, the Grandsburg in Colombo 7, also sold out in a few hours and the company’s latest mega project in Bambalapitiya is also expected to be sold out. The project is a massive venture with 440 ultra-luxury apartment units, a conference centre and a shopping mall. Designed by architects from Singapore, the project features design elements that will be used in Sri Lanka for the very first time. All Blue Mountain Apartments promise luxury at an affordable price and offer ultimate value for money.
Aside from Blue Mountain Properties and Blue Mountain Apartments, other key companies include Blue Mountain Constructions and Blue Mountain Landlords, all of which complement the company’s iconic work in changing the landscape of Sri Lanka forever. Blue Mountain’s sister companies work hand-in-hand to constantly deliver excellence while its dynamic team members strive to passionately satisfy customers.
All of Blue Mountain’s core systems and resource planning are linked to ERP applications and the company is considered the most reliable on-time player in the real estate industry in Sri Lanka. Blue Mountain also recently introduced its IT squad, which was developed under the leadership of internationally recognised Pakistani consultants, who facilitated the use of an IFS system valued at Rs. 100 million. The company also took measures to enhance its digital presence by launching a new website, which features an attractive interface and easy-to-navigate features that provide customers with access to Blue Mountain’s wide array of real estate services.
Blue Mountain recently entered into a strategic partnership with the Singapore-based P&T Group in a bid to pioneer landmark real estate projects in the country. The P&T Group is recognised as one of the largest international architectural and engineering practices in the world. The high-profile joint venture will provide Blue Mountain with the opportunity to consult P&T on all of its high-end projects in order to offer greater value and an enhanced experience to its clients.
Investing in its brand
Blue Mountain has embarked on a branding and integrated communications campaign to strengthen its position as a leader in Sri Lanka’s dynamic real estate industry. Following a competitive pitch process, Leo Burnett was selected as Blue Mountain’s partner and will execute a holistic marketing communications campaign for the brand and its numerous real estate projects across Sri Lanka. Leo Burnett will deploy an integrated campaign comprising advertising, branding, media, digital and PR tactics to effectively strengthen its brand equity.