Saturday, Apr 4, 2020
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Emirates NBD Egypt is first in MENA to use switch technology for card payments

Emirates NBD Egypt Mastercard
Mastercard World Switch Card will interlink both credit and debit accounts, allowing cardholders to switch to either for payments

Emirates NBD Egypt will soon launch the Mastercard World Switch Card using switch technology a first in the Middle East and North Africa. The World Switch Card will provide customers with both credit and debit card functions with the push of a button. The World Switch Card will be available to the bank’s major customers prior to the general public

The World Switch Card was announced at a ceremony hosted last November by Emirates NBD Egypt in Cairo. The ceremony was attended by major account holders, official delegates from corporations, and a few distinguished public figures. 

Mohamed Zakout, head of retail banking and wealth management, Emirates NBD Egypt, said, “We are not only committed to providing the most technologically innovative banking solutions for our customers, but also to upholding our position as market leaders in the industry. Mastercard World Switch Card is specifically designed with features for the discerning customer including concierge services, travel, lifestyle, and insurance programs such as Marhaba that open up a wide range of exclusive services within the Dubai International Airport and airport lounges worldwide.” 

With World Switch, the cardholders can connect both their credit and debit accounts and switch to either while making payments. Emirates NBD Egypt is the first bank to introduce this technological advancement into the region’s banking sector. The bank is confident that the World Switch Card will drive agility and versatility in the region’s payments landscape — promoting further economic growth. 

Mohamed Assem, Mastercard Egypt’s Country Manager, said, “Mastercard is committed to bringing the latest payment innovations to Egypt, enabling the country’s transition towards a digital economy. A first of its kind in the Middle East and North Africa, the Mastercard World Switch Card is a milestone in the fintech and banking sectors, serving as both a credit and debit card.” 

Mastercard’s partnership with Emirates NBD Egypt will offer exclusive benefits to customers, which includes travel and insurance services in Egypt and abroad. The Mastercard World Switch Card is a milestone in fintech and banking sectors in the Middle East and North Africa.

“Our partnership with ENBD Egypt provides customers with exclusive benefits that range from concierge to travel and insurance services within Egypt and abroad, in addition to access to over 900 VIP lounges in more than 450 cities globally. The World Switch Card also features special promotions and discounts at select vendors worldwide,” Assem adds. 

The World Switch Card requires a minimum of EGP 100,000 to attain and grant the highest cumulative reward points of any card programme. In essence, the versatility of Mastercard’s latest product will encourage a cashless, epayment-driven environment in the future. 

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