A feel-good online marketing campaign by UFX.com, an online Forex broker, has gone viral with over 12 million views and almost 200,000 shares and comments in just two weeks.
The film, which was made by The Viral Factory, shows a group of musicians coming together apparently at random to busk a tune in front of an impromptu crowd.
Shot outside London’s Tate Modern in a popular buskers spot, the ‘Amazing Buskers’ campaign intended to break down the barriers when it comes to financial trading, encouraging people to ‘come and have a go’.
The comments from viewers have been overwhelmingly positive and highlight that there is “bad news fatigue” at the moment with Brexit Britain and Trump USA major contributors.
In a normal online marketing campaign you might expect 30% of the comments to be wholly negative, but out of 3,000 comments analysed only five were negative with this campaign.
Paul Seiber, PR and brand manager, at UFX.com, said: “We were looking for a new way to inspire people, as we believe extraordinary things can be done when people are given the chance.
“This video proves exactly that and we’ve been blown away by the reaction from audiences all over the world, who have shared and commented on it in their thousands.
“Trading is sometimes viewed as too difficult or inaccessible but we encourage people to come and have a go. The UFX trading platform is open to anyone and we have all the tools to help people with their first steps into the world of trading.”
Ed Robinson, creative director at The Viral Factory, added: “We are thrilled with the success this campaign is achieving. When the team at UFX came to us they insisted they wanted something genuinely viral to promote their ‘open to everyone’ trading platform, so we boiled down their proposition to a welcoming invitation: ‘come and have a go’.
“The impromptu band concept we came up with only really became exciting when we finally found our incredible, diverse musicians. The day we got them into a room together and I heard them jam, I was convinced this idea would fly.”