Payments technology firm SafeCharge has partnered with luxury e-commerce solutions provider The Level Group to reduce the complexities associated with cross border payment processing and meet the needs of an increasingly diverse customer base who have been demanding seamless, personalised shopping experiences regardless of location or device.

The Level Group provides a variety of services aimed at designing, curating and managing online brand experiences across luxury, design and fashion industries. With payments technology identified as a key business differentiator and a mission-critical component of an effective multinational online strategy, the company introduced the SafeCharge Payment Engine across its portfolio to streamline the online shopping experience for each brand and increase sales conversion at checkout.

“A successful e-commerce platform is one that provides both a great browsing experience, and the ability for shoppers to easily complete a transaction regardless of their location. We realised that in order to provide the best possible experience to our customers around the world, we needed to partner with a payments technology provider who understands these specific industry requirements, and the intricacies of cross-border e-commerce,” said Francesco Musardo, Chief Insight Officer, The Level Group. “Thanks to SafeCharge our customers will be able to ensure a seamless checkout experience for shoppers anywhere in the world, which should significantly improve end-user satisfaction and deliver an uplift in conversion rates.”

The SafeCharge Payment Engine will enable The Level Group to process all the most popular cards including Visa, MasterCard, AMEX, Union Pay, JCB Discover and Diners. The partnership will also provide access to a wide range of local payment methods such as Giropay, iDeal, Sofort, Bank Transfer, Qiwi, Alipay and WeChat Pay to adapt to individual customer preferences and popular new ways to pay.

“SafeCharge and The Level Group share the same dedication to providing innovative end-to-end solutions that ensure the most seamless customer journeys,” explained David Avgi, CEO, SafeCharge. “We trust that by delivering a fast and easy SafeCharge-powered checkout experience for customers around the world, we’ll help to further strengthen The Level Group’s outstanding international growth.”