The Dubai Silicon Oasis Authority (DSOA) recently launched an initiative called ‘Hala’ to persuade customers to start using digital platforms for all queries.
In recent months, the UAE has encountered digital growth across sectors, regions and platforms. Following the Day without Service Centers, initiated by the Vice-President and Prime Minister of the UAE and Ruler of Dubai, His Highness Sheikh Mohammed and launched by the Department of Finance last year, the concept of ‘Hala’ was conceived.
According to Arabian Business, Dr Mohammed Al Zarooni, vice chairman and CEO of DSOA, said: “The initiative is founded on the direction of our wise leadership to strengthen Dubai’s position as the smartest and happiest city in the world.
“We are committed to maintaining growth levels and forging partnerships with international corporations across all sectors, while on boarding businesses in the technology field towards ensuring the country’s continued march to sustainable development.”
The DSOA Customer Happiness Center will establish a reception suite for customers to access smart services, Dr Al Zarooni added.