Keywords are considered the main signals by which search engines categorise web content. So its extremely important for website keywords to reflect search terms your target audience is using to find products and/or services offered by you.
A key tool to ace keyword optimisation is Google’s keyword planner. This helps you find top keywords for a specific industry and create a keyword strategy that you can incorporate throughout your website’s content. These keywords must be used in the headings and subheadings of your pages as well as spreading them out naturally throughout blocks of text.
While keywords are useful, they can backfire on you if you over-optimise or ‘keyword stuff’ content in the hopes of inflating its relevancy. You need to be aware of keywords and use them strategically without going overboard and creating content that’s riddled with them purely for the sake of SEO.
Website speed and ensuring lesser bounce rate
While keyword identification is important, so is technical knowledge of a website’s optimal appearance. A common issue among young entrepreneurs is a cumbersom website loaded with graphics, images and videos.
Firstly, a website has to load quickly and direct a user’s search query correctly. Research has shown that people are far more likely to leave or ‘bounce’ from your website if it doesn’t fully load within a few seconds or if they can’t easily find what they’re looking for.
Another important technical factor is mobile friendly optimisation, which basically means making sure your website displays dynamically across mobile and tablet devices. As of 2015, Google began to rank mobile friendly websites above those that weren’t.
Blogs for better website retention
An updated company blog is considered one of the best ways to show search engines that a domain has relevant and engaging content, and that a business is a figure of authority and knowledge in its respective field. In addition, blogs are known to attract readers to a website, which will also ensure a higher exposure of marketing campaigns and materials.
It is important to maintain and update this blog section to keep your readers engaged and ensure a higher return rate.