SafeCharge, the partner of choice for businesses who demand more from payments technology, announced the opening of its new office in China less than four years after launching in the country. The new office is based in Shenzhen’s Ping An International Finance Center, a 115-storey skyscraper in the Futian business district.

“Considering the increasing business with Chinese merchants and the closer relationships with Chinese payments giants Alipay, Tencent and Unionpay, establishing local customer support is a natural next step as we provide the highest quality of service to our partners,” explains Yoav Chernitz, China Business Development Director at SafeCharge. “Demand more is SafeCharge’s motto: we deepen our presence in China in order to deliver more to our customers, to interact more with them and to align our product development more with Chinese customers’ unique requirements”

“A strong presence in China is key to support both Chinese clients aiming to expand their business internationally and for non-Chinese companies looking for effective channels to deal with Chinese customers,” adds Willy Kwa, Regional Director APAC at SafeCharge. “All customers want the same, no matter where they are located: they want to be supported closely, especially when they are entering unknown markets”.

Thanks to its comprehensive business relationships with Alipay, Tencent and Union Pay, SafeCharge aims at developing further support for Western clients accepting payments from Chinese customers and marketing their product and services to local customers.

“China is taking a leading role in the global economy, specifically in the field of e-commerce and payments innovation” says David Avgi, CEO at SafeCharge. “Besides providing local support to new Chinese international players, we have expanded our footprint in China to learn and develop strong partnerships as we believe Chinese companies will play a very important role in the future of fintech innovation.”