The measure is geared towards creating a gradual shift to more responsible ways of consuming, investing and financing. Banks will offer better support to their clients—both businesses and individuals alike—in taking these issues into account.

The Sustainability Leadership Programme– launched by the Cambridge Institute for Sustainability Leadership in partnership with the BNP Paribas Wealth Management, the international network of BNP Paribas Banque Privée– includes an exclusive training seminar designed to help leading entrepreneurs fast track their environmental agenda and boost sustainability in their businesses.  It also offers an opportunity to meet fellow business leaders and discuss the importance of social responsibility in the wider economy.

The first edition that took place on March 14 2018 was attended by nearly 30 international entrepreneurs from nine countries in Europe, Asia and the Middle East. The programme responded to a growing concern among business leaders: close to 40% of the elite entrepreneurs who responded to the report considered ‘positive impact’ as a necessary and important performance indicator. This was a marked increase from two years ago, where the figure was just 10%.

BNP Paribas was among the first enterprises in France to explicitly outline sustainable development objectives in its corporate social responsibility (CSR) policy.

BNP Paribas also broke new ground when it created a company engagement department to coordinate the group’s CSR, sponsorship, diversity and communication platforms. It aims to use all the tools at its disposal to contribute to the achievement of the United Nation’s 17 Sustainable Development Goals.

Additionally, the bank has ceased to finance certain business sectors. These include: controversial weapons, non-conventional petroleum, and gas and tobacco.