Birla Sun Life Insurance (BSLI), the life insurance arm of the Aditya Birla Financial Services Group, a significant non-bank financial services company, has launched BSLI CritiShield Plan, a first of its kind comprehensive non-participating traditional health insurance plan. Expanding the company’s bouquet of protection solutions, CritiShield is designed to meet cost-effectively the protection and financial security needs of individuals and their families against cardiac as well as renal illnesses.

Available research data reveals that heart attacks and chronic kidney disease consists of the Top 10 causes of death in India. While, surviving a heart attack can cost anywhere between Rs 2.8 and Rs 10 lakhs, expenses for a kidney transplant can vary between Rs 4.2 and Rs 6.9 lakhs.

Speaking on the launch, Pankaj Razdan, MD & CEO, Birla Sun Life Insurance said, “At Birla Sun Life Insurance, our endeavor is to respond to the protection needs of our customers and their family members at all stages of their lives. The increasing risk of cardiac and renal ailments, forced us to take note of the situation and empower our customers with a solution to plan their finances against the likelihood of any of these diseases. CritiShield is designed to ensure a financially uninterrupted life for the customer and his/her family in case of the onset of any cardiac and/or renal diseases.”

BSLI CritiShield Plan offers three types of benefits: cardiac benefit, renal benefit and comprehensive benefit. The Plan also offers an income benefit option. Once a claim for Major Stage Cardiac or Renal Condition has been approved, a monthly income equivalent to one percent of the sum assured on cardiac or renal illness would be paid.