In order to bring the campaign to life, KFC challenged 300,000 team members in more than 130 countries around the world to commit to doing a total of 128,000 acts of kindness in their communities during the month of September.
Roger Eaton, CEO, KFC Global stated: “KFC is driven by a heart-led culture, grounded in our founder’s original values. The Colonel didn’t reach his ultimate goal until he was 65, but we think people should have the opportunity to do all they can and do it the best they can much sooner than that. This September, we’re proud to live out the spirit of our founder and give back to our communities in a meaningful way.”
KFC employees around the world committed “Acts of Colonel-ness” to empower people in their local communities:
- KFC South Africa expanded the KFC Harvest program – one that donates surplus food from KFC restaurants to local community organizations. The program is now in 200 restaurants across the country and has provided one million meals to local beneficiaries since first introduced in 2015.
- KFC India threw a birthday party for more than 200 children at local schools that are supported through the KFC Add Hope program. The Add Hope program in India now feeds over 15,000 at risk children in the country.
- KFC franchise partners in Egypt, Saudi Arabia and UAE recognized and extended thanks to their hardworking KFC delivery teams. More than 1,000 KFC delivery drivers across the three countries were gifted with “Cool-ness Kits,” a token of appreciation filled with items to help beat the heat during their deliveries.
- KFC corporate teams in the US volunteered time and resources to local youth organizations, Mi Escuelita and Blessings in a Backpack. In Louisville, Ky., employees packed bags of groceries to help provide hunger-free weekends for hundreds of local students, while in Dallas, Texas, teams repaired school grounds at one of the Mi Escuelita preschools.
Local community outreach is a long held value of KFC. Since launching in 1999, the KFC global Harvest program has donated over 78 mn pounds of food worldwide. In 2017 alone, KFC team members and franchise partners donated three mn means through Harvest program to 1,700 different charities and raised over $14mn to support local youth causes – benefiting six KFC foundations and over 35 other charities and community partners.
KFC has more than 21,000 restaurants in 130+ countries and territories around the world.