Mastercard is expanding its Digital First Card Programme through a partnership with CoreCard, FIS, Fiserv, Galileo, i2c, Marqeta, PTS and TSYS, media reports said. Digital First Card Programme provides a complete digital experience for customers across the payments landscape.
Jess Turner, executive vice president, products and innovation, North America at Mastercard, said in a statement, “Today, storefronts are at your fingertips, browsing shopping aisles is as easy as swiping left or right and getting what you want and going where you want is as simple as a click or tap. With the Digital First Card Programme, we have designed a financial experience that mirrors the lifestyle of today’s generation with simplicity and security as our guiding principle.”
The company’s efforts in expanding its Digital First Card Programme is expected to ease payments facilities for clients. Last year, Mastercard launched the programme for digital-native customers who are seeking secure payments solutions.
Krista Tedder, Head of Payments, Javelin Strategy & Research, said in a statement, “The future of banking is digitally motivated. Consumers are increasingly considering how they can use the branch as an extension of digital, rather than digital as an extension of the branch.” The programme’s expansion also points to an industry transformation with end-to-end payments options.