Brightpearl has announced Maurice Helfgott as its new chairman, as the company recently secured $15mn investment to drive its further international expansion. He will be joining Brightpearl from Amery Capital Ltd., which he both founded – and served as executive chairman of. Amery Capital  has a portfolio that includes Oliver Sweeney, Goat and Long Tall Sally.

Helfgott was previously board director at Marks & Spencer from 1988- 2004. He is known for his knack of transforming the fortunes of struggling fashion businesses. He is also senior independent director of Moss Bros and non- executive director at premium menswear independent End Clothing.

Brightpearl’s enterprise resource planning (ERP) software is used by more than 1,000 brands for more than $1.8bn of sales over a total of 26 countries. The latest investment round was led by Cipio Partners, who will join existing investors MMC Ventures and Notion Capital.

Helfgott’s responsibilities will be to help to scale the business internationally.

“After years of intensive high-quality tech development, Brightpearl has produced an excellent and capable platform, growing rapidly under impressive leadership. The next step is introducing real-time machine learning data into the platform, so our customers are able to make more informed decisions – that’s hugely valuable in the current retail climate.” he said.

“Retail and wholesale are in a stage of transformation and reinvention and there is a huge opportunity in this sector. I know from experience that automating the back office to work efficiently is now a major priority for merchants. Brightpearl has purpose built an ERP solution that’s designed specifically for retailers and wholesalers to take back control of their business and generate significant operational gains.” he added.