It has begun displaying inventory on Alibaba Group’s Taobao.com
September 10, 2014: IFM Investments Limited (NYSE: CTC), a leading comprehensive real estate services provider and the exclusive franchisor for the CENTURY 21® brand in China, on Wednesday announced that its subsidiary Shanggu has begun displaying property inventory on Alibaba Group’s Taobao.com, China’s leading B2C e-commerce platform.
In addition to standard inventory listings, Shanggu will hold online property auctions in cooperation with leading property consulting company Fangpaipai, providing buyers with a flexible, safe and authentic platform to search for their ideal property.
“Shanggu’s expansion onto Taobao is a big step forward for Century 21 China Real Estate’s growing O2O offering,” said Donald Zhang, chairman and chief executive officer of Century 21 China Real Estate. “With its deep market knowledge, we look forward to Shanggu helping more buyers find the right property more quickly and efficiently, while giving developers another platform to promote their brands and reach more customers.”
CTC commenced operations in 2000. It primarily focuses on China’s fast-growing and highly fragmented secondary real estate market, providing company-owned brokerage services, franchise services, mortgage management services, primary services, commercial services and fund management services.