An ICO is similar to a stock IPO, but instead of buying shares in the company, investors are buying digital “coins” used on cryptocurrency platforms. Companies built on blockchain, a digital database for recording financial transactions and other types of deals, raise money by selling these tokens, which can typically be used to pay for goods and services on their platform, or just stashed away as an investment.

Foxx is at least the fourth celebrity to promote an ICO on Twitter lately. Boxer Floyd Mayweather, rapper The Game, and Paris Hilton have all run similar promotions on Twitter previously.

Looking forward to participating in the new @cobinhood Token! ZERO fee trading! #CryptoCurrency #BitCoin #ETH – https://t.co/1XFiosn22S pic.twitter.com/A7es0C2Rxr

— Jamie Foxx (@iamjamiefoxx) September 18, 2017

I’m excited about the Alpha launch of the world’s best prediction market next week!

You in?

🏆https://t.co/xDnbmeLYdq 🏆#ETH #STX #STOX pic.twitter.com/ayD3zspfw7

— Luis Suarez (@LuisSuarez9) August 25, 2017

The platform was founded by Popo Chen and will begin operations in November 2017, with the ability to process more than one million transactions per second, serving users in real time. This capability is only possible on behalf of COBINHOOD’s backend team, which has developed a unique order matching mechanism that can process millions of requests with latency of sub-milliseconds. The fully distributed system is highly available and self scalable. The exchange has a trading margin with leverage of up to 10X. More than 10 fiats coins will also be available. The platform is the world’s first crypto-currency exchange with zero trading rates. The exchange has no fees on “spot trading” and “margin trading “of up to 10% of leverage.

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