Alfonso Gomez, an industry veteran, joins from Banco Bilbao Vizcaya Argentaria (BBVA), where he spent more than three decades in a range of senior roles across key financial locations such as New York, London, Madrid, and Zurich. Most recently, he served as CEO of BBVA Switzerland for over 12 years. Alfonso Gomez will be based in Geneva and report to Ida Liu, CEO of HSBC Private Bank.

“We are delighted to welcome Alfonso Gomez, whose extensive experience in Switzerland, strong track record of leadership and commitment to excellence in customer service ideally position him to lead our Swiss Private Bank, an integral and strategically important part of our global franchise,” said Ida Liu.

In addition to being a financial industry veteran, Alfonso Gomez has been actively involved in the Swiss financial ecosystem. Since 2018, he has served on the board of the Association of Foreign Banks in Switzerland and has held the position of Vice Chairman since early 2023. He is also a board member of the Swiss Finance Institute.

Daniel Calado will now return to his responsibilities as Chief Financial Officer of HSBC Private Bank Switzerland and EMEA, while continuing as a member of the banking venture’s executive committee.

“Under Alfonso Gomez’s expert leadership, our Swiss Private Bank will continue to leverage HSBC’s global and diversified business model for the benefit of our clients, addressing the private banking needs of entrepreneurs and businessmen in some of the world’s fastest-growing markets. We take this opportunity to warmly thank Daniel for his excellent leadership and valuable contributions, which he will continue to develop as a key member of our executive committee,” said Yannick Hausmann, Chairman of the Board of Directors of HSBC Swiss Private Bank.

It is worth mentioning that HSBC Swiss Private Bank had Gabriel Castello as its CEO until December 2024, when he was promoted to interim CEO of global private banking. John Shipman then took over as interim head. However, his tenure lasted less than a year, as he joined rival Barclays as their Swiss CEO in November 2025.

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