India is building a global presence in areas such as artificial intelligence (AI), big data, robotics, cloud and Internet of Things (IoT). Digital modernisation in the West is increasingly being supported by Business Process Outsourcing (BPO) companies, with many innovations in UK companies being driven by Indian expertise.

Bhupender Singh, CEO of Intelenet Global Services, comments: “70 years of independence has seen India transform into a global motivation. Indian technology innovation now positively impacts companies around the globe, and in particular, the UK and the US are growing as recipients of Indian IT outsourcing investment.

“Nearly all Western companies are on the journey towards digital transformation, but going digital is much easier said than done. For those that are not digitally native, the investment that expert Indian companies have made into emerging technologies is crucial for business growth. Outsourcers have moved on from simply delivering routine tasks. Often, clients expect outsourcers to know their business and the opportunities for innovation better than they do.”

Bhupender further comments: “India has become a powerhouse of digital transformation, with it currently being the world’s largest global sourcing destination. The IT sector contributes around 10 percent to the gross domestic product and nearly 25 percent of the country’s exports. The UK and the US are facing a shortage of skilled tech workers, and so access to India’s highly skilled talent pool is essential.”

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The fintech company has operations in Australia, North America, the United Kingdom and most recently, across Europe with its expansion to Germany. Avoka’s continued success has been driven by demand from financial services firms to open up new customer acquisition channels and improve onboarding and application processes to provide an outstanding customer experience.

“With every year, the need to transform to omni-channel customer acquisition heightens for large financial institutions. Worldwide, banks are increasingly realizing the importance of being digitally relevant. This year’s results reflect the importance of our platform in today’s market,” said Phil Copeland, CEO, Avoka.

Avoka’s recent milestones include:

• Overall orders up 79%; New Business orders up 67%
• Maintaining 4/10 of Australia’s, 8/50 of North America’s, and 4/50 of Europe’s top banks as clients
• Doubled the size of its worldwide team
• Launched Customer Experience (CX) Design Program to help clients establish a concrete vision for their omni-channel customer experience.
• Opened a new office in Frankfurt, Germany to serve Germany, Austria and Switzerland
• Awarded or nominated for at least 8 different awards, ranging from Celent XCelent Award to Best in Show at Barlow Business Banking conference.

Copeland added: “Large banks across the UK, North America and Australia are continuing to recognize the benefits we provide and this has spurred our growth. The investment in recruitment and technology means our system is cutting abandonment rates by more than 40%, implementation is taking as little as three months and the time to onboard business customers reduced from 40 days to three. We look forward to replicating this success into 2018.”

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