Meta’s action follows Mark Zuckerberg’s declaration in January 2026, where he identified his company’s next growth area, glasses, which billions of people wear for vision correction.

According to the tech giant, the new products, “Ray-Ban Meta Blayzer Optics” and “Ray-Ban Meta Scriber Optics,” would become available at optical retailers ⁠in the United States and select international markets on April 14.

“The new models will feature overextension hinges, interchangeable nose pads and optician-adjustable temple tips to make them adaptable to each user’s unique face shape. The Facebook parent plans to invest hundreds of billions of dollars in its pursuit of ‘personal superintelligence,’ in which advanced gadgets, among other products, would bring the benefits of AI to individual users. Meta develops its AI glasses in partnership ‌with ⁠Ray-Ban owner EssilorLuxottica,” reported Reuters.

Discussing global smart glasses, shipments in the domain reached 9.6 million units in 2025, with Meta alone accounting for about 76.1% of the total. As per International Data Corporation’s research director Ramon Llamas, in 2026, the figure is expected to reach 13.4 million units.

The social media conglomerate launched Meta ⁠Ray-Ban Display glasses at USD 799 last year, with a built-in display that enables users to read messages, follow navigation directions and interact with AI services without using a phone.

Recently, Meta delayed ⁠the model’s global rollout, citing a mismatch between strong demand and short supply. The Display smart glasses can also be ordered with prescription lenses for an additional USD 200.

And Meta is not alone in bringing out the next-generation smart gadgets. Snap, too, has established ⁠an independent subsidiary for its augmented reality (AR) smart glasses and is reportedly gearing up for the product launch. Google, on the other hand, has partnered with Warby Parker to launch AI glasses.

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