March 22, 2016: Apple Inc on Monday launched its new mid-ranged model – iPhone SE – at its Cupertino, California campus to counter the dominance of cheaper phones running Google’s Android system. This phone is like iPhone 5s with the same 4-inch display and same glass back. However, the camera setup is like the one in the 6s, including a 12 megapixel sensor and 4K video support. It comes in four colours. The SE will be available to order on March 24 and go on sale on March 31. Many hailed the launch as the much needed course correction, as not all are comfortable with a big screen size. At $400 for a 16GB version and $500 for the 64GB, it is a far better proposition than previous-low end iPhones. The 16GB version will be free with a 2-year contract or $17 a month over two years.

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