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	<title>Trustly Archives - International Finance</title>
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	<title>Trustly Archives - International Finance</title>
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		<title>What is the merchant value proposition as Sweden’s Trustly and France’s Ingenico combine forces?</title>
		<link>https://internationalfinance.com/magazine/interview-magazine/what-is-the-merchant-value-proposition-as-swedens-trustly-and-frances-ingenico-combine-forces/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=what-is-the-merchant-value-proposition-as-swedens-trustly-and-frances-ingenico-combine-forces</link>
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		<dc:creator><![CDATA[Bharath Kumar]]></dc:creator>
		<pubDate>Wed, 15 May 2019 09:18:44 +0000</pubDate>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[Magazine]]></category>
		<category><![CDATA[May-June 2019]]></category>
		<category><![CDATA[ePayments]]></category>
		<category><![CDATA[Ingenico]]></category>
		<category><![CDATA[Trustly]]></category>
		<guid isPermaLink="false">https://www.internationalfinance.com/magazine/?p=4258</guid>

					<description><![CDATA[<p>The partnership aims to bring a sea change to e-commerce payments and refunds in 26 European countries</p>
<p>The post <a href="https://internationalfinance.com/magazine/interview-magazine/what-is-the-merchant-value-proposition-as-swedens-trustly-and-frances-ingenico-combine-forces/">What is the merchant value proposition as Sweden’s Trustly and France’s Ingenico combine forces?</a> appeared first on <a href="https://internationalfinance.com">International Finance</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p align="justify"><span style="color: #000000; font-family: georgia, palatino, serif; font-size: 12pt;">Through the partnership between Trustly, a Swedish fintech company and Ingenico a French company focused on secure electronic transactions, their customers will be able to make payments directly from their bank accounts, which improves the merchant value proposition. This is especially true for countries such as Sweden, Finland, the Netherlands, Poland, and Germany, where electronic payments are preferred. The level of convenience promised for both merchants and customers is largely possible because of Trustly’s relationship with more than 3,000 banks in Europe. In a conversation, Nick Tubb, vice president of commercial affairs, Ingenico ePayments, tells us what the partnership means to the e-commerce sector across Europe. </span></p>
<p align="justify"><span style="color: #000000; font-family: georgia, palatino, serif; font-size: 12pt;"><b>What does this collaboration mean to customers and merchants using Ingenico’s payment platform?</b></span></p>
<p align="justify"><span style="color: #000000; font-family: georgia, palatino, serif; font-size: 12pt;">The collaboration will see Ingenico expand its range of online payment solutions and enhance its position in 26 European countries, with online banking payment capabilities now integrated into Ingenico’s payment platform. Ingenico’s customers can now get paid through a quick, seamless, and secure bank transfer, receiving real-time confirmation after the checkout process has been completed. Merchants and consumers will also benefit from Trustly’s unique refund functionality.</span></p>
<p align="justify"><span style="color: #000000; font-family: georgia, palatino, serif; font-size: 12pt;"><b>Can you elaborate on Ingenico’s online payment solutions?</b></span></p>
<p align="justify"><span style="color: #000000; font-family: georgia, palatino, serif; font-size: 12pt;">Ingenico offers over 150 payment methods and currencies and delivers a fully localised payment experience to customers anywhere, on any device. With our full service model, merchants are able to collect payments from around the world without the need for a local bank account or legal entity. One single integration with our global payment platform connects merchants to markets around the world.</span></p>
<p align="justify"><span style="color: #000000; font-family: georgia, palatino, serif; font-size: 12pt;"><b>Through this, will merchants be able to boost conversion rate? If so, how?</b></span></p>
<p align="justify"><span style="color: #000000; font-family: georgia, palatino, serif; font-size: 12pt;">Definitely. Allowing e-commerce customers to make payments directly from their bank account improves the payments experience, leading to higher conversion rates.</span></p>
<figure id="attachment_4261" aria-describedby="caption-attachment-4261" style="width: 256px" class="wp-caption alignright"><img fetchpriority="high" decoding="async" class="size-medium wp-image-4261" src="https://internationalfinance.com/wp-content/uploads/2019/05/Nick-Tubb-Vice-President-Commercial-Affairs-256x300.jpg" alt="Nick Tubb" width="256" height="300" srcset="https://internationalfinance.com/wp-content/uploads/2019/05/Nick-Tubb-Vice-President-Commercial-Affairs-256x300.jpg 256w, https://internationalfinance.com/wp-content/uploads/2019/05/Nick-Tubb-Vice-President-Commercial-Affairs-341x400.jpg 341w, https://internationalfinance.com/wp-content/uploads/2019/05/Nick-Tubb-Vice-President-Commercial-Affairs.jpg 360w" sizes="(max-width: 256px) 100vw, 256px" /><figcaption id="caption-attachment-4261" class="wp-caption-text">Nick Tubb<br />Vice President, Commercial Affairs<br />Ingenico ePayments</figcaption></figure>
<p align="justify"><span style="color: #000000; font-family: georgia, palatino, serif; font-size: 12pt;"><b>How will users benefit from Trustly’s unique functionality that enables swift and easy refunds?</b></span></p>
<p align="justify"><span style="color: #000000; font-family: georgia, palatino, serif; font-size: 12pt;">Trustly’s solution removes administrative complexity for merchants while allowing consumers to get fast refunds, helping cut chargeback rates. For the majority of the banks it works with, Trustly is able to refund the funds instantly, leading to higher basket values on the original order.</span></p>
<p align="justify"><span style="color: #000000; font-family: georgia, palatino, serif; font-size: 12pt;"><b>How distinct and advanced are your offerings compared with the existing platforms?</b></span></p>
<p align="justify"><span style="color: #000000; font-family: georgia, palatino, serif; font-size: 12pt;">Ingenico’s platform connects merchants to their customers through over 150 e-commerce payment methods, including all major card schemes and alternatives. Our teams tailor the payment mix to the specific needs of each region, so regardless of the market, we have the payment methods that meet customers&#8217; expectations and can be optimised for top line results.</span></p>
<p align="justify"><span style="color: #000000; font-family: georgia, palatino, serif; font-size: 12pt;"><b>What has been the feedback so far?</b></span></p>
<p align="justify"><span style="color: #000000; font-family: georgia, palatino, serif; font-size: 12pt;">We are currently working with a number of international customers and the integration with Trustly has been very well-received.</span></p>
<p align="justify"><span style="color: #000000; font-family: georgia, palatino, serif; font-size: 12pt;"><b>In your views, what are the necessary changes that need to be introduced to advance online payments?</b></span></p>
<p align="justify"><span style="color: #000000; font-family: georgia, palatino, serif; font-size: 12pt;">In order to advance online payments, there needs to be a focus on:</span></p>
<ul>
<li><span style="font-family: georgia, palatino, serif; font-size: 12pt;"><span style="color: #000000;">Inclusion</span><span style="color: #222222;">—</span><span style="color: #000000;">enabling as many consumers as possible to use their preferred payment method</span></span></li>
<li><span style="color: #000000; font-family: georgia, palatino, serif; font-size: 12pt;">Instant payments including real-time confirmation</span></li>
<li><span style="color: #000000; font-family: georgia, palatino, serif; font-size: 12pt;">Automation of the payments processes to reduce the number of steps required to complete a purchase</span></li>
</ul>
<p align="justify"><span style="color: #000000; font-family: georgia, palatino, serif; font-size: 12pt;">Our goal is to offer more choice in payments and a deeper integration of e-commerce into consumers’ lifestyles.</span></p>
<p align="justify"><span style="color: #000000; font-family: georgia, palatino, serif; font-size: 12pt;"><b>How secure is the payments sector with the rising cyber threats?</b></span></p>
<p align="justify"><span style="color: #000000; font-family: georgia, palatino, serif; font-size: 12pt;">As technology becomes increasingly sophisticated, so do fraudsters, posing new and ever-evolving challenges to fraud prevention managers and merchants. Both online merchants and shoppers should be confident that they are operating in a safe environment and are protected against fraud. Our industry-leading fraud detection tools and experts bring over 20 years of industry and regional expertise, and we work closely with merchants to develop, implement, and manage a holistic fraud offering that includes prevention, detection, and management.</span></p>
<p>The post <a href="https://internationalfinance.com/magazine/interview-magazine/what-is-the-merchant-value-proposition-as-swedens-trustly-and-frances-ingenico-combine-forces/">What is the merchant value proposition as Sweden’s Trustly and France’s Ingenico combine forces?</a> appeared first on <a href="https://internationalfinance.com">International Finance</a>.</p>
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