Apple at its recent product launch announced its latest set of iPhones, which includes  the iPhone Xs, the iPhone Xs Max and the iPhone Xr. The brand also announced at the gather round event the new edition of Apple Watch Series 4. This comes with a larger display and an accurate heart rate monitor certified by several medical associations.

A report on Bloomberg said: the high-end iPhone model features an internally dubbed D33 and a display that measures nearly 6.5 inches. By far, it would become the largest iPhone in the market. In addition the iPhone will have a glass back; stainless steel edges; and dual camera on the back. As Bloomberg describes: “It will be Apple’s second phone with a crisper organic light-emitting diode, or OLED, screen.”

“Having a bigger screen is always a plus for demand,” said Gene Munster, a veteran Apple analyst and managing partner of Loup Ventures. “Colors always give Apple a little near-term bump, but it doesn’t change the iPhone’s trajectory.”

According to  Tech2, things are expected to be a lot more exciting for the brand and its loyalists with the release of new iPhones and other accessories. “The iPhone is entering a period of 0-to-5 percent annual growth, and the things they’re doing this fall will keep them on that path,” he said.

The Watches will appear similar to the current models, however, carry larger screens. The overall size will remain similar, ensuring compatibility with existing straps and familiarity with the product. That said, the “real sizzle” for Apple loyalists will continue to be the iPhones because it’s the focal point for other products such as Apple Watch, AirPods, and Apple Music, Munster added.