In today’s edition of the “Start-up of the Week,” International Finance will talk about Koyfin, which is on its way to becoming an impactful financial data and analytics platform for researching stocks and other asset classes through dashboards and charting. The venture’s data coverage includes stocks, ETFs, mutual funds, FX, bonds, economics, news, and Twitter so you can have a god-like view of the markets.
The company, established in 2016 and has its presence in the United States, Ukraine and Argentina, has been the brainchild of two former Wall Street veterans who were frustrated with the professional tools available to investors without access to Bloomberg or other high-priced platforms. Rob Koyfman and Rich Meatto built all of Koyfin charting and dashboard tools from scratch to give investors the ultimate functionality to turn data into information.
Knowing About The Company
After working on Wall Street’s old, outdated and overpriced data platforms, Rob Koyfman and Rich Meatto concluded that there had to be a better way to analyse data and gain investment insight. Every industry they could think of had turned to tech and put the user first, all except investing. So the duo set out on their mission to revolutionise the industry by building a platform that puts the user in control and gives them access to live data and powerful analytical tools, all at a price that doesn’t alienate individual investors and students.
In 2016, the vision got a definite shape through the formation of Koyfin. In 2018, the start-up launched its first financial product. In 2019, Koyfin got Social Leverage and Craft Ventures as its first investors during the seed round. In 2020, the start-up saw its user base reaching the 100,000 mark. In 2021, the tally crossed the 200,000 mark. In the same year, the venture launched its paid plans to offer more advanced financial tools to more advanced users.
In 2022, Koyfin launched its mobile application, followed by the introduction of model portfolios in 2023 to help its users (especially financial advisors) monitor their strategies’ performance and risk composition. And in the same year, the venture saw its user base touching the 500,000 mark.
Koyfin, backed by some of the biggest players in the investment space, has so far raised over USD 6 million through two rounds of seed funding, while steadily becoming popular among financial industry professionals like independent investors, financial advisors, asset managers, traders and research analysts.
Here Is Koyfin’s Flagship Product
The start-up has designed its platform for its users, with powerful features to bring their investment goals to life, through a crisp and natural user experience. The platform’s intuitive features put its users in control of full market data.
One of the key features of the tool is its advanced graphing, which helps its users to sharpen their insight in a snap with superb graphing features, through the use of clean and elegant tools, thereby transforming information into power, power of spotting trends and identifying investment opportunities with ease.
Koyfin lets its users build their graphs to match how they work best. Templates let them apply their favourite views again and again. These graphs can include over 100 different series related to fundamentals, technical, performance, valuation, consensus estimates, and analyst ratings. The users can easily add their company’s logo to a chart to brand their content.
Koyfin’s platform also provides its users with quick financial analysis, thereby letting them know crucial financial data, instantly. These individuals can easily see detailed analyses of company financial and key valuation metrics on an instant basis, apart from customising top-line criteria to highlight the most important data for them. The feature also helps financial professionals to get detailed company overviews in an instant, along with the ability to review quarterly and annual data with a professional perspective.
Talking about Koyfin’s virtual platform and its range of diverse abilities, we have the element called “Equity Screener,” which allows financial professionals to find their target companies that match these individuals’ unique investment styles.
The tool allows its users to sort through mountains of data to grasp what is driving the market in a matter of seconds, apart from making the most of over 5,900 filter criteria to generate a stock screener that works best for financial professionals.
An Ocean Of Diverse Features
Koyfin’s virtual platform also offers “Market Dashboards,” which helps people identify market trends that can have a big impact on investments, large and small. Whether it’s IPOs, global yields, economic data, currencies, commodities or corporate credit, the dashboard follows the data instantly.
A Koyfin user can create and customise watchlists to easily keep track of all necessary metrics of his/her investment assets. The tool gives the user premium functionality of grouping instruments as desired; apart from organising the data he/she wants to see.
If you want to have company data (security information and analyst estimates overview) at your fingertips, Koyfin’s “Company Snapshots” is there. Through this tool, the start-up brings out broad focus and insight on company data, detailed analysis of financial and key valuation metrics like “Price Target.”
“Company Snapshots” provides crucial data like the venture’s ETF exposure, earnings estimates and price targets from Wall Street analysts. You can also view historical changes and trends in consensus estimates for earnings, sales, and operating profits, all on one screen, while keeping track of actual company performances, compared to the analysts’ estimates.
When it comes to Koyfin as a research tool, it has a global coverage of equities, analyst estimates and financials, thus allowing investors to carry out fast and comprehensive analysis. Talking about portfolio handling, the tool efficiently tracks investments and their performances. The investor can create a portfolio to monitor the financial health of all his/her investments on one page and stay on top of market movements.
Koyfin’s portfolio tools help the investors to group instruments as desired; add summary rows or notes, and more. The investor can create a personal collection of financial investments like stocks, ETFs, bonds, and mutual funds using a variety of tools to keep track of it, apart from keenly noticing the performances of every investment in a detailed deep-down approach.
The Koyfin Revolution In Financial Sector
For financial advisors, Koyfin’s robust analytics are there to power their investment decisions and help track portfolios. Through the start-up’s assistance, these professionals are getting a more complete market overview. As of August 2024, over 50,000 financial advisors worldwide are using Koyfin to analyse the markets. Using the start-up’s custom watchlists, these professionals are monitoring everything all in one place, irrespective of their asset classes.
Koyfin’s live data, alerts and breaking news are keeping financial advisors up to date with the biggest movers and factors affecting the markets. They are creating model portfolios and analysing the allocation, performance, and risk, while taking into consideration historical changes to the target allocations. The start-up has become the financial advisors’ one-stop solution for tracking watchlists of stocks, ETFs, and mutual funds effectively in one place.
For asset managers and wholesalers, Koyfin is offering an intuitive and powerful platform, intending to simplify their workflow, helping them create compelling selling points, and providing actionable insights to boost sales efforts.
They can get prepared for meetings, engage with advisors, and follow up with prospects more effectively. With Koyfin, the asset managers can also showcase their fund’s strengths, apart from answering real-time questions, and keeping the momentum going throughout the sales cycle. They can quickly compare funds during a meeting through iPad/laptop, eliminating the need to wait for data, and thereby allowing for immediate and informed discussions.
Asset managers can easily compare fund performance, fees, dividend yields, and drawdowns side-by-side, highlight cost efficiency and potential returns to simplify client decision-making and build trust, all through Koyfin’s helping hand. The same helping hand also ensures that the asset managers are able to show prospects of how their portfolios will change with a proposed fund substitution, apart from simulating different scenarios to illustrate potential performance improvements and engage clients effectively.
When it comes to wholesalers, Koyfin is equipping these individuals with comprehensive tools and real-time data, enabling them to make informed decisions and enhance portfolio outcomes for their clients. The start-up is also consolidating all the essential tools for wholesalers, enabling them to spend less time searching for information and more time optimising their clients’ portfolios.