Backbase was chosen for its expertise in helping financial institutions embark on their digital transformation by enhancing the omni-channel customer experience
February 1, 2017: Hellenic Bank, the second largest bank in Cyprus, has chosen Backbase, the market leader in omni-channel digital banking, to provide the architecture for its next iteration of banking systems. Hellenic Bank began operations in 1976 and has since become one of the largest banking and financial institutions in the region, with a network of over 60 branches and €7 billion in Assets Under Management.
Backbase was chosen for its expertise in helping financial institutions embark on their digital transformation by enhancing the omni-channel customer experience.
Hellenic Bank’s next generation of omni-channel architecture will have the ability to provide flexible and cohesive customer-experiences across its channels — starting with the public domain landing pages and web content projects, followed by mobile banking.
It was imperative that the new digital platform did not make any concessions on the customer-user experience. With a stronghold on the market in Cyprus, Hellenic Bank needed a financial technology platform that would act as a key enabler to not only stay relevant with the customer, but to also ensure a seamless customer journey.
“Omni-channel banking is the next frontier that banks around the world must adapt to and implement in their own offerings,” says Jouk Pleiter, CEO of Backbase, “It’s great to work with Hellenic Bank to develop their digital channels and provide the flexibility and user-experience needed to support their growing customer base.”
Natasha Kyprianides, Head of Digital Banking and Innovation at Hellenic Bank, said “We have selected Backbase because they are widely acknowledged by the industry as leaders in developing omni-channel banking solutions; and in creating a seamless experience. Our digital strategy aims to ensure that the user journey remains consistent as we strive to build strong relationships with our customers. We’re excited that we will be benefiting from a transformative platform that delivers the latest technology at every point of contact.”
Hellenic Bank is a systemic Cyprus bank, which is listed on the Cyprus stock exchange and is supervised by the SSM of the European Central Bank. It is at the forefront of financing the recovery and transformation of the island’s most important industries and is regarded as Cyprus’s key agent capitalising on its high liquidity levels.
With an enhanced international shareholder base, a renewed Board of Directors and Executive Management, Hellenic Bank’s 40-year-old heritage and about 1,500 strong professional workforce is focused on addressing the key challenges faced by the financial sector in Cyprus, including the financing of the growing economy, while simultaneously jumping the innovation queue and leading the way in technological transformation and banking digitalisation.