Owners of businesses naturally want to concentrate on developing their brands. Ultimately, everyone wants to ensure that their businesses are visible and that their brand aligns with the “attitude” in question. Don’t forget about your personal brand, though, as you promote your business’s branding.
Personal branding is crucial across all industries, helping to increase sales, build trust, and strengthen the reputation of an entrepreneur and his or her company. Social media plays a significant role in personal branding efforts, so most executives, CEOs, and founders post on two to five social media networks regularly.
Why Personal Brand Matters For Entrepreneurs
Despite your desire to create a business with a well-known brand, you must also focus on your branding. For your part, who are you?
Social media allows almost anyone to gain followers in this day and age. Even if you don’t want to distinguish between your personal and business brands, people often want to know who you are. Who is the person behind your company? Understanding who you are can help your business seem more “real,” especially if you plan to sell it at some point.
Having a personal brand can increase the visibility of your business and draw more attention to it. Your business will naturally draw more attention when you are regarded as a thought leader or authority in your field.
Today’s entrepreneurs and business leaders are making it a point to develop their own personal brands and share their ideas and experiences across a wide range of platforms for a reason.
The power of developing your own personal brand and using it to increase public relations to expand your company should not be undervalued. Here are some tips for building your personal brand.
Start With What You Offer
Make sure you understand your unique value proposition before proceeding. Your personal brand should represent the value you provide, regardless of your profession: tech founder, creative consultant, or fitness coach.
What do you bring to the table? What problems do you solve? The experience and knowledge you bring as an individual are just as important as your business offerings. Describe the message you want people to connect with: your name, your strengths, and your niche.
Know Your Persona
Your professional identity is your personal brand. Knowing and defining your persona (whether it be on LinkedIn, at networking events, or during interviews) will help you consistently show yourself as the fearless innovator, the reliable counsellor, or the imaginative thinker.
This identity should be reflected in your voice, your imagery, and even the stories you tell. Real, relatable personalities (rather than polished façades) are what people connect with, so authenticity is crucial.
Use Keywords
Similar to SEO, keywords influence how simple it is for people to navigate and comprehend you. Consider the terms that you wish to be connected to.
You should use terms like “sustainability expert,” “growth strategist,” or “digital marketing guru” in your content, social media profiles, website copy, and bios. In addition to making your content easier to find, using keywords strategically helps your audience remember your area of expertise.
Personal branding is a powerful business tool that is more than just a trendy term. Your brand and your business are inextricably linked as an entrepreneur.
You’ll gain more respect and recognition the more deliberately you cultivate and preserve it. Be clear at the outset, maintain consistency, and ensure that your brand embodies your values.