Last year, B2Brazil and Shipa Freight announced that they would be launching Brazil’s first fully integrated online freight service, which will allow users to get rate quotes and book, pay and track ocean and air shipments all over the globe. B2Brazil is a private-label version of Shipa Freight’s leading global logistics platform, which will promote its online clients to the Brazilian market. The company is also a leading business-to-business (B2B) cross-border e-commerce marketplace that has over 170,000 registered companies. The platform connects buyers and sellers, facilitates trade and transactions, and integrates value-added services for trade.

John Gardiner, Partner and Director of International at B2Brazil, told the media, “As B2Brazil has reached a critical mass of clients, we are adding value-added services to empower our growing base of SMEs to engage in trade. “We partnered with Shipa Freight because of our shared vision to expand trade opportunities for SMEs. Shipa Freight operates a leading platform. It augmented its trade lanes for Brazil and is part of a major global logistics group, Agility.”

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In a normal online marketing campaign you might expect 30% of the comments to be wholly negative, but out of 3,000 comments analysed only five were negative with this campaign.

Paul Seiber, PR and brand manager, at UFX.com, said: “We were looking for a new way to inspire people, as we believe extraordinary things can be done when people are given the chance.

“This video proves exactly that and we’ve been blown away by the reaction from audiences all over the world, who have shared and commented on it in their thousands.

“Trading is sometimes viewed as too difficult or inaccessible but we encourage people to come and have a go. The UFX trading platform is open to anyone and we have all the tools to help people with their first steps into the world of trading.”

Ed Robinson, creative director at The Viral Factory, added: “We are thrilled with the success this campaign is achieving. When the team at UFX came to us they insisted they wanted something genuinely viral to promote their ‘open to everyone’ trading platform, so we boiled down their proposition to a welcoming invitation: ‘come and have a go’.

“The impromptu band concept we came up with only really became exciting when we finally found our incredible, diverse musicians. The day we got them into a room together and I heard them jam, I was convinced this idea would fly.”

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