According to a recent report by Expert Market Research, the detergents and cleaning products market in the Middle East was valued at $8.45 billion in 2023. It is expected to grow at a compound annual growth rate (CAGR) of 4.30% between 2024 and 2032. This growth can be attributed to factors such as a growing population, shifting lifestyles, and increasing awareness of hygiene and cleanliness. As consumer expectations evolve, there is a rising demand for detergents that are effective, eco-friendly, affordable, and ethically produced. However, many industry players still rely on conventional products, often overlooking the changing needs of their customers.
National Care Company is a pioneer in the industry, known for producing high-quality, eco-friendly cleaning solutions that prioritise safety, affordability, convenience, and ethical integrity. Established in 1982, the National Care Company has become a leading name in the production of high-quality cleaning solutions, including liquid and powder detergents, as well as an extensive range of ancillary products.
With operations based in a state-of-the-art facility in Dammam’s Second Industrial Park, the company has consistently demonstrated a commitment to excellence, innovation, and sustainability. Over the decades, it has leveraged cutting-edge technology and industry expertise to meet the evolving needs of customers across various sectors.
During an interaction with International Finance, National Care Company CEO Mohammed Hasan Zanbil Al-Zahrani, “Our unwavering focus on quality, combined with a strong emphasis on research and development, has allowed us to maintain a competitive edge in the global market.”
High-Quality Raw Materials
National Care Company has built its reputation by firmly believing that consistent quality is essential for success. This dedication is evident in its careful selection of raw materials, which are sourced only from reputable and reliable suppliers. The company ensures that these materials undergo rigorous quality and performance evaluations to meet its high standards. Additionally, the National Care Company enforces a strict quality control process, where each batch of products is thoroughly tested in state-of-the-art laboratories.
The company offers a wide range of high-quality products designed to meet the diverse needs of various industries. These products include degreasers, floor polishes, car shampoos, fabric softeners, hand soaps, automatic dishwashing liquids, and bleaches. They are carefully packaged and supplied in premium-grade intermediate bulk containers, available in 20L, 25L, and 30L sizes, ensuring efficiency and convenience for clients.
Diverse Range Of Clients
National Care Company is recognised for its exceptional quality and commitment to sustainability, achieving significant market visibility and attracting the interest of discerning consumers and major supermarket chains. The company has also introduced specialised disinfectants designed to provide robust biosecurity for various animal production projects. Its core values focus on delivering high-quality service, producing efficient and reliable products, and ensuring cost-effectiveness, all of which contribute to strong relationships with customers in Saudi Arabia and international markets.
The company is dedicated to maintaining the highest standards of product excellence while prioritising environmental sustainability. This commitment is reflected in its integrated management system, which seamlessly combines quality and environmental management processes. Every product undergoes a thorough quality control framework that includes multiple stages of rigorous testing and evaluation. Only after successfully meeting these strict criteria does a product receive certification, indicating its readiness for market launch. This approach not only ensures the reliability and safety of the products but also reinforces the company’s commitment to delivering value to its customers and protecting the environment.
National Care Company operates five advanced manufacturing facilities that collectively cover 50,000 square metres, making it the largest local manufacturer in the GCC region. The company serves a distinguished clientele, including industry leaders such as Panda, Carrefour, Tamimi, Bindawood, Farm Superstores, Geant, Clean House, Diversey, Lulu, and Ramez, while consistently attracting new clients. With a diverse and expansive customer base across Saudi Arabia, Bahrain, Kuwait, and the UAE, National Care Company has extended its reach into European markets through strategic exports.
The Way Forward
Looking ahead, the company is focusing on developing new products and plans to secure patents for these innovations. This forward-thinking approach highlights its commitment to industry leadership and continuous growth. By adhering to stringent manufacturing standards and prioritising customer satisfaction, National Care Company aims to set benchmarks in the detergent and cleaning products industry in the years to come.