The firm has also earned the distinction of being the “Most Innovative Homegrown Financial Advisory Firm 2023” by the International Finance Awards, due to its efforts in the arena of digital transformation in financial advisory, marked by resilience, adaptability, and foresight.

Rising To The Occasion

As the COVID-19 pandemic in 2020 posed unprecedented challenges in the financial sector, finexis advisory enhanced its digital capabilities to support its extensive network of over 700 financial advisors and their clients.

finexis advisory’s digital strategy consists of digital tools designed to enhance the financial planning experience and foster stronger relationships between the company’s financial consultants and their clients.

The strategy also includes a Financial Dreams Manager tool that can simulate the feasibility of a client’s financial goals and dreams, a client mobile app, and an electronic Know Your Customer (eKYC) application.

finexis advisory has also become the first financial advisory firm in Singapore to launch a WhatsApp chatbot integrated with ChatGPT.

Testament To Innovation

During an interaction with International Finance, finexis advisory (SG) Deputy CEO Irene Ho said, “Our recognition as the Most Innovative Homegrown Financial Advisory Firm 2023 is a testament to our journey of growth and innovation. At finexis, we’re not just embracing digital transformation; we’re actively shaping it to align with our core values of client-centric service. This award reflects our team’s dedication and our commitment to staying ahead in a dynamic financial landscape.”

The digital enhancements have allowed advisors to focus more on understanding the needs of the client and providing tailored financial strategies and personalised advice.

The eKYC process has reduced the time required for client onboarding, verification and compliance checks.

While the use of the Financial Dreams Manager tool facilitates better client engagement, the client mobile app allows faster access to financial information. Moreover, the integration of the WhatsApp chatbot has enabled advisors to swiftly receive responses to address client’s enquiries during their review.

The firm has also improved its advisor efficiency by at least 30%, apart from enhancing client interactions.

Fastest Growing HNWI Advisory

For two consecutive years, finexis advisory (HK) has earned the recognition of being the “Fastest Growing High Net Worth Advisory”, a milestone which highlights the venture’s expertise in serving high-net-worth individuals (HNWIs).

Speaking about the success, finexis advisory (HK) CEO Amy Chong told International Finance, “Our consistent growth is a clear indication of our acute market sensitivity and successful strategy formulation. We deeply appreciate the recognition from our partners and are committed to continuing to create higher value for the market and our partners in the future.”

finexis advisory (HK) has developed integrated wealth management services that encompass both personal and corporate financial planning through a suite of professional and tailor-made financial products.

The venture has harboured partnerships with over 45 international fund houses, 40 insurance companies, four investment platforms, and five international banks to offer over 400 professionally managed funds.

finexis advisory (HK) has been proactive in expanding its market presence, while understanding the ever-changing needs of the financial sector, exploring new markets and forging new business partnerships.

The company’s expansion into jurisdictions like Bermuda and Luxembourg reflects their commitment to adapting to the evolving needs of the HNWI clientele, while going beyond traditional solutions. This approach to market expansion is anchored in the firm’s philosophy of fostering new relationships, gaining new insights, and exploring new territories with courage and foresight.

The Road Ahead

As a process-driven company, finexis advisory is continuously enhancing its systems and operations with a focus on improving customer experiences.

The venture’s motto, “Sustainable growth is derived from Happy Customers,” underscores its strategy for client retention and the resultant success in a competitive market.

The combined achievements of both Singapore and Hong Kong branches have set new industry standards, thereby marking a path of transformation and growth for the firm in the global financial landscape.

The post finexis advisory: Ensuring growth for HNWI clients appeared first on International Finance.

This recognition comes as no surprise since Finexis Advisory (HK) Ltd has always provided services that have fulfilled the requirements of clients across the globe.

Be it restructuring business strategies or adapting to the new trade practices in an ever changing landscape, Finexis Advisory (HK), which backs strategic business partnerships as a tool to drive growth, has put forward its best practices. The firm, in the last few years, has been working to establish its value in product range, services rendered as well as governance.

Finexis Advisory (HK), which was founded in 2010, has been working with its sister company based in Singapore, as it serves as a bridge between Singapore and Hong Kong, Asia’s two key financial hubs. With the ever changing needs of High-Net-Worth Individuals (HNWI), Finexis Advisory (HK) has expanded its reach and range of products across jurisdictions in Bermuda and Luxembourg.

During an interaction with International Finance, Finexis Advisory (HK) CEO Amy Chong said, “There are definitely benefits to having access to a range of products in different jurisdictions. Such solutions can provide coverage to mitigate risks such as political and currency risks. The solutions can also be tailored to meet the specific needs of the business or individual, depending on travel patterns and residency.”

“We are also able to leverage cost savings for the clients as premium differences can vary up to 30% across jurisdictions. Partners working with us are able to value add and get the best possible outcome for their clients, and earn their trust to manage their portfolio,” CEO Amy Chong added.

Finexis Advisory (HK) is a process-driven company, which continuously sharpens its systems and operations, apart from working smarter to become more efficient while maintaining a high standard of service and value. It chooses to focus more on improving customer experiences, as the management believes in the motto of “Sustainable growth is derived from Happy Customers”.

Finexis Advisory (HK) also believes in maintaining good corporate governance and responsibilities, thus exercising strict regulations in maintaining high standards of governance to protect the interests of its clients and partners. This attracts more customers and businesses, and clients enjoy peace of mind while placing their capital with the firm.

There are many moving aspects and operational demands that an advisory firm needs to manage in order to be able to successfully place a solution for the client. Not only does it require the company to work well with business partners who have similar objectives, but longevity in the partnership also becomes crucial as well, in order to grow together.

“From the initial meeting, onboarding of the business partner, and working together to find a solution for the client, open communication is key on all fronts. Finexis Advisory (HK) prides itself on having a flat structure so that we can stay nimble and flexible to adapt to the market’s ever-changing landscape. The management is definitely not afraid to get their hands dirty so that the junior staff can leverage on their experience, and everyone learns together,” Amy Chong said.

To keep itself future-proof, the Finexis Advisory (HK) management has already begun planning for the next phase of the advisory firm’s growth.

Amy Chong said, “It is more important, now than ever, to seek and collaborate with aligned business partners, staff, and clients to cut through the noise in the market and establish our niche in the marketplace.”

The needs of the financial sector and its stakeholders are always changing, and Finexis Advisory (HK) is always looking for opportunities to expand and seek new business partners to maintain its growth path. Breaking into new markets requires fostering new relationships, gaining new insights, and having the courage to explore new territories. Finexis Advisory (HK) is well aware of this business principle and is committed to up its game continuously, in order to serve the growing needs of HNWI, beyond the ambit of offering traditional solutions.

The post Finexis Advisory (HK): Guiding HNWI clients to success appeared first on International Finance.