Saudi Automotive Services Company (SASCO) is a leading company in the Kingdom’s retail sector, providing integrated services for passengers and travellers across the Gulf nation. Established in 1982, SASCO is known for prioritising customer satisfaction with its operations, which include car service centres, motels, restaurants, transportation, and the import and sale of equipment using modern, well-maintained machinery.
“SASCO’s vision is to be the leader in quality and service integration, setting an example in the automotive services industry to ensure continuous customer satisfaction with a focus on added value,” the venture told International Finance.
SASCO’s pioneering role has made it one of the prominent enablers in Saudi Arabia’s sector, achieving significant milestones aligned with the Kingdom’s Vision 2030 economic diversification agenda. This has enhanced its ability to develop its system, discover products and advanced solutions, launch a generation of innovative services, and develop services to achieve sustainability. This includes recycling water used in “Auto Spa” car washes for irrigation purposes, providing electric vehicle charging stations, offering “Control” services for individuals and companies to manage fuel and digitise payments, and providing an integrated consumer experience through “Palm” markets.
Since 2022, SASCO’s achievements have varied from launching the loyalty programme “SASCO App,” introducing self-service stations, providing electric vehicle charging, apart from acquiring 80% of the capital of Naft Services Company, moving to the new company headquarters, celebrating the company’s 40th anniversary, and launching the new SASCO identity.
“The company has also developed a comprehensive governance system to outline the rules, standards, and regulations related to SASCO to ensure the application of the best governance practices, protecting the rights of shareholders and stakeholders. Since its inception, SASCO has aimed for leadership in the automotive services and equipment management sector, adhering to the highest local and international standards. SASCO seeks to achieve leadership by expanding services vertically and spreading its branches and services across the Kingdom, while horizontally improving those services to gain customer satisfaction and meet their aspirations, built on four decades of trust in the company,” the venture added.
Franchise Programme And Successful Partnerships
SASCO launched its franchise programme on October 9, 2018, aiming to create new investment Opportunities for the company and increase its revenue and profitability by granting franchises to other operators to manage the brand.
The Saudi Automotive Services Company also excels in strategic partnerships to enhance added value and provide integrated services to ensure customer satisfaction and mutual expertise support in line with the Kingdom’s Vision 2030. The partnerships include leading global and local companies like McDonald’s, Burger King, Dunkin’ Donuts, Juffali, Al Rajhi Bank, the Electric Vehicle Infrastructure Company, Takamul Transportation Services Company. Each of these ventures has been carefully chosen to enhance added value for customers.
“With goals aimed at encouraging citizens and companies to protect the environment by planting trees in their homes and establishments, SASCO launched a tree-planting campaign at its stations in November 2018. The main objective is to increase the tree-planting rate at all stations and double the number of trees to reduce air pollution at stations caused by fuel and diesel engines containing sulphuric acid. The other goals are increasing the oxygen level in the air and ensuring lower temperatures during the summer,” the venture noted.
The Drive Towards Automation
SASCO announced the implementation of the “Self-Service System” in all its stations. The goal is to introduce advanced and automated fuel refilling facilities, educate the public on the concept of self-service, and contribute to job localisation.
With advanced and innovative fuel management solutions, the SASCO app is now managing fuel and digitising payments, making it easier than ever to track and manage expenses, offering promotional offers and exclusive rewards through point collection that can be redeemed for discounts at SASCO stations and partners.
The app also provides various services, including the “Control” smart and advanced fuel filling and management service, and easily locate the nearest SASCO station and its services (Palm Markets, Auto Spa), saving time.
Women’s Empowerment And Social Responsibility
SASCO is also putting equal focus on enabling social responsibility, believing in the motivation to participate in social activities, supporting important causes, initiating the development of health, safety, and environmental performance, and refining employees’ skills and talents.
The venture also aims to improve the quality of life in all operational locations in line with the Kingdom’s Vision 2030. Women’s empowerment has emerged as another focus area, as the business is now providing maintenance staff for female employees in the building facilities, apart from changing the logo colour to pink for a few days, holding competitions and events for women, offering free fuel coupons, and flowers to support the decision to empower Saudi female folk.