Citigroup’s wealth division has entered into an arrangement with wealthtech firm Advyzon to build a unified managed account program for global clients. Advyzon Enterprise Solutions and Advyzon Investment Management will now provide the technology platform for a global UMA program for Citi Wealth clients.
Set for a Q4 2026 rollout, the platform will serve clients across Citi Private Bank, Wealth at Work, Citigold and Citigold Private Client groups, covering locations like North America, Latin America, Europe, the Middle East, Africa and Asia-Pacific.
The program will consolidate Citi Wealth’s existing investment products, ETFs (Exchange-Traded Funds), mutual funds, separately managed accounts and alternatives, into a single account structure.
Clients will receive a single agreement, a unified fee, and consolidated reporting, along with multi-currency capabilities and access to both onshore and offshore investment structures.
The unified managed account program will also incorporate views from Citigroup’s Chief Investment Office and Citi Portfolio Solutions powered by BlackRock, a separately managed program that was first announced in September 2025.
Advyzon, a Chicago-based platform that serves more than 2,500 wealth management firms, is known for its technology stack, that covers model management, a manager marketplace, and tax overlay, along with other activities like direct indexing, trading, portfolio modelling, rebalancing, billing and reporting, through an AI-enabled, multi-currency, multi-jurisdictional architecture.
Keith Glenfield, Citi Wealth’s head of investment solutions, said, “the program is truly an industry innovation and a unique investment program, considering the global reach and combination of capabilities.”
He further stated that clients would be able to access the bank’s investment offerings through “a simplified and personalized investment program.”
Hailin Li, Advyzon’s founder and chief executive, remarked, “the firm is proud to partner with Citi Wealth on creating one global advisory platform that unites prospecting, account opening, unified management account/household, client reporting and custodial capabilities.”
The Advyzon deal arrives in the backdrop of Citi’s aggressive efforts to close gap with its competitors in the domain of wealth management. Andy Sieg, who joined the division in 2023 after serving as the president of Merrill Lynch Wealth Management, has been pushing the Wall Street biggie to shift from lending-centered revenues toward recurring investment income.
In fact, in 2025, he acknowledged that the bank’s managed assets platform “needs work to adjust, so that we can deliver the kind of unified managed account experience that US investors and, increasingly, investors around the world are looking for.”
For Advyzon, the Citi partnership is a significant expansion beyond the RIA (Registered Investment Advisor) market, where it usually operates. The company has ranked first in client satisfaction among all-in-one platforms for nine consecutive years in the “T3/Inside Information Software Survey.”