With nearly 70 years of experience, Jordan Ahli Bank has established itself as a key player within the Kingdom’s dynamic financial landscape. Since its inception in 1955 as the Kingdom’s first national bank, Jordan Ahli Bank has been guided by a commitment to delivering the highest growing returns, providing innovative and competitively-priced banking products on a broad scale and ensuring a stable and productive professional life. This long standing legacy, built on a foundation of trust, was recently recognised with the International Finance Award for ‘Best Customer Service Bank in Jordan 2024’, further highlighting its dedication to customer satisfaction and excellence.
Boasting an extensive network of branches, offices and ATMs across Jordan and Palestine, alongside a regional presence in Cyprus, Jordan Ahli Bank supports its customers and communities, steering them toward a promising future. As the bank marked its 68th anniversary, it reinforced its pledge of unity with the declaration: “For 68 years, together, one Jordan Ahli Bank family” – forging strong relationships and promoting growth for generations to come.
“With a heritage rooted in trust and growth, our vision remains steadfast: to contribute to sustainable socioeconomic and environmental development. From our inception to date, we have been at the forefront of Jordan’s financial evolution, fostering innovation and offering services that shape a prosperous future for our customers and communities alike,” Jordan Ahli Bank shared with International Finance.
This vision transcends mere banking services; it embodies the creation of meaningful, long-lasting relationships. Through a unique blend of personalised offerings and advanced sustainable financial and non-financial solutions, Jordan Ahli Bank ensures that each customer feels valued as part of the ‘Ahli Bank Family’.
At its core, Jordan Ahli Bank is dedicated to reliability, confidence, warmth and forward-thinking. These qualities shape a culture that prioritises integrity, transparency and excellence. By placing customers at the heart of its mission, Jordan Ahli Bank embraces specialisation, creativity and innovation, continuously evolving its services and products not only to meet but also to anticipate the changing needs of its customers in today’s fast-paced financial landscape.
Pioneering Innovation And Digital Transformation
Jordan Ahli Bank has driven creativity and innovation to stay ahead in the financial industry. Its ‘Innovation Department’ is a key driver of long-term economic performance, focusing on agile, lean operations through the digital transformation of its financial products and services.
In an age of rapid disruption, this innovation culture ensures the bank remains competitive, personalised and adaptive. To this end, Jordan Ahli Bank has launched several internal and external initiatives that enhance its role as a fintech leader:
Qawn
At the forefront is Qawn, Jordan’s first-of-its-kind social payment app, with over 150,000 users. It allows a wide range of users to send and receive money securely through a built-in chat feature and integrates with CliQ, Jordan’s local payment switch, making it ideal for both retail and business sectors.
Qawn’s distinct offering positions it as a trailblazer in Jordan’s fintech arena, actively supporting the shift toward a cashless society. Through strategic partnerships, Qawn not only addresses the needs of a young, tech-savvy audience but also paves the way for sustained growth within the digital payments market. A key component of Jordan Ahli Bank’s digital transformation, Qawn reflects the bank’s dedication to providing innovative, customer-focused services that set new benchmarks for banking excellence.
Open Banking With Developer Portal
As part of its ongoing digital transformation, Jordan Ahli Bank has introduced a Developer Portal within Qawn, enabling open banking capabilities that foster a more integrated financial service environment and greater responsiveness to customer needs and preferences.
Ahli Future Programme
The Ahli Future Programme is another initiative designed to nurture the next generation of fintech talent in collaboration with Jordanian universities. The programme aims to bridge the skills gap and prepare computer science students and related majors for future opportunities within this dynamic industry.
AI-Driven Customer Service And Cloud-Based Solutions
Jordan Ahli Bank is also enhancing its customer service through AI-driven chat functionality for personalised, efficient interactions in both the Arabic and English languages. The bank is also transitioning to cloud-based solutions, streamlining its processes and moving toward a more sustainable, paperless model. This not only boosts operational efficiency but also aligns with the bank’s commitment to environmental sustainability by minimising its reliance on physical resources.
AHLI FINTECH
AHLI FINTECH, Jordan’s first fully bank-owned fintech company, incubates and accelerates early and seed-stage fintech startups with up to USD 200,000 in capital. With full licensing to create, co-create, license, sell and invest in fintech solutions, the company is pivotal in strengthening the fintech ecosystem and propelling Jordan as a regional hub for fintech innovation. With access to Jordan Ahli Bank customers, fintech resources, innovation experts and open-banking APIs, alongside participation in events, conferences, workshops and training sessions, startups can swiftly validate, deploy and scale their customer-facing solutions across Jordan and the MENA region.
Building A Sustainable Future
Jordan Ahli Bank’s vision of prosperity extends beyond financial success. It reflects a more comprehensive and integrated approach to sustainability, encompassing the well-being of the communities it serves. The bank’s efforts were recently recognised with the International Finance Award for ‘Best Environmental, Social and Governance (ESG) Strategy and Framework in the Banking Sector in Jordan for 2024,’ underscoring its leadership in driving positive change.
Through ESG initiatives focused on social responsibility, economic empowerment and environmental conservation, Jordan Ahli Bank is working to create a more equitable and resilient society. By adopting global governance best practices and creating value for all stakeholders, it ensures that its efforts are not only impactful today but also sustainable for future generations, reinforcing its commitment to holistic growth and shared prosperity.
“True prosperity is not measured in financial terms alone; it is about building sustainable communities where everyone has the opportunity to thrive for generations to come,” the bank emphasised.
Cultivating A Thriving Workforce
Jordan Ahli Bank’s mandate also extends to its employees. By cultivating an inclusive and innovative work environment, Jordan Ahli Bank empowers its employees to deliver exceptional service and push the boundaries of what’s possible in banking.
“Our culture of specialisation, integrity and continuous improvement drives our workforce and, in turn, the bank’s success,” the bank stated.
In all its endeavours, Jordan Ahli Bank continues to balance heritage with innovation, maintaining its standing as a trusted financial institution while embracing the future of banking. With its unwavering focus on customer satisfaction, digital transformation and sustainable growth, the bank is dedicated to shaping a future where prosperity is shared by all.