By André Sode – Deputy Head of Digital Line of Business
Launched in 2009, TradingFloor.com started out as an information blog that carried market updates written by Saxo Bank’s analysts. Today, you will find the site has evolved into a real-time, live trading platform and interactive community for traders with more than 23,000 members and more than 100,000 unique visitors a month.
The new-look TradingFloor.com is an innovative and powerful portal that offers unique features to both traders and investors, such as news, views and analysis, social community features and social trading. The platform only features real traders with real accounts, all of whom trade with their own money, ensuring that we build a community of serious investors.
The site’s unique features allow members to make informed and timely decisions about their trades. These include Saxo TV, Trade Views that cover four asset classes in five different languages, the Must Reads section, Trade Navigator and other portfolios built by Saxo Bank’s Strategy Team. The site has also added this year enhanced news wire feeds that include live content streams from Dow Jones, Market News International, Deutsche Börse, and many more, ensuring that clients are always informed.
Saxo TV, an exclusive feature on the portal, was launched in May 2013 and is fast establishing itself as a “must-see” resource for experienced and novice traders around the world. The team produces daily content covering all asset classes and interviews traders, analysts and experts from its studio base on Saxo’s trading floor in Copenhagen.
Under our Opinion section, we have our VIP authors who cover global markets and sectors. Here, our clients follow their favourite writers to make sure that they are in tune with events affecting their investment decisions. As VIP authors, Saxo Bank’s Strategy Team have built a number of portfolios over the past year and each fund’s performance is published on TradingFloor.com.
By applying novel methods of computational modelling and analysis, Saxo Bank offers to its client’s automated services that enable it to transmit relevant data. Some of the site’s most popular tools include an Economic Calendar with real-time data, a Forex Open Positions Tool, which allows community members to see a snapshot of Saxo Bank clients’ FX open positions for major currency pairs, and the Big Price Move Tool, which features a graphical display of the largest moves in the past 24 hours. Some clients of the bank even receive automatic communications when significantly big moves occur. Saxo Bank will continue to develop many new graphical tools as these are among the most frequently visited pages on the site.
Saxo Bank’s social trading website TradingFloor.com is the first truly multi-asset platform for real traders with real accounts. There is full transparency on performance and a track record of trades. Customers are able to copy any trade instantly with a single click from news, views and analysis articles. It is a unique combination of trading and content, the likes of which have never been seen.