The former CEO of Elon Musk’s social media company X (formerly Twitter), Linda Yaccarino, is making a shift into the medical field. She was recently named the new CEO of eMed Population Health, a digital health company. eMed is creating a population health management platform for the popular GLP-1 diabetes and weight loss medications.
According to PitchBook, as of 2022, the venture had raised USD 22 million in total. Before joining X, Linda Yaccarino led NBCUniversal’s worldwide advertising division. The company stated that she will assist eMed in forging “game-changing partnerships” and navigating challenging markets.
“The healthcare industry has been disrupted by technology, but not yet completely transformed by it. There is an opportunity to combine technology, lifestyle, and data in a new, powerful way through the digital channels that impact consumers directly in ways that have never been done before,” Yaccarino said in a statement.
The increasing number of digital health businesses attempting to take advantage of the enormous demand for GLP-1s includes eMed. According to Goldman Sachs analysts, by 2030, 15 million adults in the United States will be taking anti-obesity medications, and the industry may generate USD 100 billion in revenue annually.
In July, Linda Yaccarino resigned from her position as CEO of X. She is a “very sought-after leader” with an “unquestionable ability to negotiate new partnerships,” according to eMed.
“To be a leader in today’s healthcare marketplace, companies need to have a fearless tenacity that allows them not only to grow but also to be brave enough to step forward and redefine an entire industry,” Yaccarino added.
Meet Linda Yaccarino
Linda Yaccarino hails from a close-knit Italian-American family and was born and raised in New York. She showed a keen interest in media and communications at a young age, which inspired her to seek a degree in telecommunications. The academic groundwork for a career encompassing media, advertising, technology, and digital health was laid by her 1985 graduation from Pennsylvania State University’s Donald Bellisario College of Communications.
She started her career at Turner Entertainment, where she worked for almost 15 years before becoming the COO of Ad Sales and Executive Vice President. Linda Yaccarino was credited at Turner with updating the network’s advertising strategy and fostering the growth of more data-driven marketing techniques. She turned traditional ad sales into dynamic, multi-platform campaigns, negotiated high-profile deals, and helped introduce new programming formats, such as the relaunch of Conan O’Brien’s show.
Linda Yaccarino joined NBCUniversal in 2011 as Chair of Global Advertising and Partnerships, where she managed a staff of more than 2,000 people and helped spearhead projects such as the introduction of NBCU’s streaming service, Peacock.
She also assumed public positions, such as chairing the Ad Council, participating in the World Economic Forum’s Future of Work task force, and serving on President Trump’s Council on Sports, Fitness, and Nutrition. Her leadership helped create a vaccine awareness campaign with Pope Francis during the COVID-19 pandemic, bridging the gap between public policy and corporate innovation.
Linda Yaccarino was appointed CEO of X Corp (formerly Twitter) by Elon Musk in May 2023, where she was in charge of the business operations of one of the most closely watched platforms globally. She was tasked with restoring advertiser trust and developing scalable revenue plans while Musk maintained engineering and product control.
During her tenure at X, she worked to stabilise the platform’s revenue and reputation, despite considerable obstacles and public scrutiny. Just over a year after taking on the position, she resigned in July 2025.
Image credits: eMed