With Brexit on the horizon, many smaller businesses in the UK are frightful of European expansion. However, with more consumers beginning to recognise brands around the world, international expansion is a lucrative decision for a range of sectors...
Yahoo to sell its email service, news, sports in addition to its advertising tools IFM Correspondent July 25, 2016: Yahoo’s board has agreed to sell the company’s core internet operations and land holdings to Verizon Communications for $4.8 billion. After the sale, Yahoo shareholders will be left with about $41 billion in investments in the...
From e-commerce to gaming firms, all are betting big on appvertising Suparna Goswami Bhattacharya April 22, 2015: There was a time not too long ago when advertisers struggled to fit in their ads in mobile apps. They could hardly accommodate five words and a small picture, which was too minute to even get noticed. Secondly,...