Saturday, Jul 4, 2020
International Finance

Tag : advertising

January-February 2019 Magazine Markets

Investing in Europe’s lucrative markets

International Finance
With Brexit on the horizon, many smaller businesses in the UK are frightful of European expansion. However, with more consumers beginning to recognise brands around the world, international expansion is a lucrative decision for a range of sectors...
Fintech

Verizon to buy Yahoo for $4.8 billion

Yahoo to sell its email service, news, sports in addition to its advertising tools IFM Correspondent July 25, 2016: Yahoo’s board has agreed to sell the company’s core internet operations and land holdings to Verizon Communications for $4.8 billion. After the sale, Yahoo shareholders will be left with about $41 billion in investments in the...
Fintech

Best way to advertise? Get on an app

From e-commerce to gaming firms, all are betting big on appvertising Suparna Goswami Bhattacharya April 22, 2015: There was a time not too long ago when advertisers struggled to fit in their ads in mobile apps. They could hardly accommodate five words and a small picture, which was too minute to even get noticed. Secondly,...