Abdulmohsen AlSudairy is a distinguished business executive, boasting over 15 years of expertise in both private and public sectors. His specialisation spans strategic planning, P&L management, and business transformation. Currently, he serves as the CEO and Board Member of Nami, where he is spearheading a revolution in the company’s strategy, aligning it seamlessly with Saudi Arabia’s Vision 2030.
Previously, he held senior roles in the Ministry of Municipal, Rural Affairs, and Housing, as well as Saudi Civil Aviation Holding Co., where he played a key role in privatisation projects and strategic restructuring.
Recently, International Finance caught up with Nami CEO Abdulmohsen AlSudairy, who shared his views about POS solutions, leadership strategies, challenges faced, and much more.
What inspired Nami to innovate within the POS solutions sector, leading to recognition as the Most Innovative New POS Solutions Provider in Saudi Arabia for 2024?
Nami’s recognition as the Most Innovative New POS Solutions Provider in Saudi Arabia for 2024 is a testament to our success and continuous innovation. Our strategic approach emphasises customer-centricity and collaboration. The company was inspired to innovate within the POS solutions sector by the pressing need for efficient, user-friendly payment systems tailored to the evolving demands of the Saudi market.
Understanding the challenges faced by merchants, Nami strategically integrated advanced technology with intuitive design to enhance the customer experience and streamline operations. This aligns with Saudi Arabia’s Vision 2030, which promotes economic diversification and digital transformation.
Nami’s marketing strategy is built around deeply understanding consumer pain points and identifying unique opportunities to differentiate in the B2B market. By placing customers at the heart of its strategy, Nami prioritises collaboration over competition, partnering with leading financial institutions and fintech experts. This not only expands their offerings but also actively shapes the market in response to customer needs.
The company’s commitment to digitalisation and innovation is evident in its transformation of internal structures and processes, focusing on creating seamless, scalable payment experiences. By empowering partners with end-to-end technology solutions, Nami fosters sustainable relationships and aims for long-term success, ultimately driving innovation, operational efficiencies, and enhanced customer satisfaction.
Can you share some key strategies that have shaped your leadership approach at Nami?
My leadership approach at Nami is shaped by key strategies that include empowering team members through collaboration, maintaining a customer-centric focus, and promoting continuous learning and adaptation. Empowerment and collaboration are central to this philosophy; I believe that when team members feel empowered, they are more motivated to take the initiative and contribute their unique perspectives. I always encourage open dialogue and communication at all levels, where everyone is invited to share their ideas and insights without fear of judgement. I also schedule regular brainstorming sessions and collaborative projects to spotlight our talents and lead to an innovative and motivating culture.
This collaborative spirit enhances team collaboration and drives collective problem-solving, enabling us to address challenges more effectively and respond efficiently to client needs. Additionally, I emphasise agility and flexibility to adapt to market changes, align our goals with broader initiatives, and foster open communication to build trust and accountability. Together, these strategies create a dynamic and innovative environment that drives success and positions Nami as a leader in the payment solutions sector.
What are some of Nami’s most significant market challenges, and how has the company navigated increasing competition in the industry?
Nami has faced several significant market challenges, including intense competition, rapidly evolving technology, and changing customer expectations. To navigate these challenges, the company has adopted a multifaceted approach.
Firstly, we have focused on differentiating our offerings by investing in research and development to create innovative POS solutions that meet specific needs in the market. This commitment to innovation has allowed us to stay ahead of competitors and capture the attention of potential clients.
Secondly, we prioritise building strong relationships with our customers, actively seeking their feedback to refine our products and services. This customer-centric approach not only enhances loyalty but also helps us anticipate market trends and adapt accordingly.
Finally, we have implemented strategic partnerships with key industry stakeholders, which have expanded our reach and enhanced our capabilities. By collaborating with technology providers and financial institutions, we can offer integrated solutions that deliver greater value to our clients.
Looking ahead, what is your vision for Nami’s future, and what key targets are you aiming to achieve over the next few years?
My vision for Nami’s future is to become the leading provider of innovative payment solutions and infrastructure in the region, driving digital transformation for businesses of all sizes. We aim to expand our market presence by enhancing our product offerings and leveraging emerging technologies such as artificial intelligence and cloud-based solutions to meet the evolving needs of our clients.
In the next few years, key targets include increasing our market share by at least 20%, launching new features and products that enhance user experience, and continuing to collaborate and establish strategic partnerships with industry players to broaden our capabilities and grow the industry together. Additionally, we plan to invest in talent development to ensure our team remains at the forefront of industry trends and innovations.