Security Bank Corporation has been recognised for its commitment to customer-focused innovation, earning the “Best Customer Loyalty Program Award” at the International Finance Awards 2025 for its “BetterBanking Rewards Program.”
The recognition underscores the bank’s continued focus on enhancing customer experience through digital innovation, convenience, and meaningful engagement.
Launched in July 2024, BetterBanking Rewards quickly gained traction among cardholders, delivering a seamless platform where customers can redeem, view, and manage rewards in real time.
As of May 2026, nearly 125,000 customers had enrolled in the platform, reflecting strong adoption across the bank’s cardholder base. Since launch, customers have redeemed more than 1.14 billion rewards points, equivalent to over PHP68.3 million in redemption value, demonstrating the program’s ability to deliver tangible benefits that customers actively use and enjoy.
The program’s growth has remained consistently strong, achieving an average 5% month-on-month increase in redemption volume since 2025. This sustained momentum highlights the increasing relevance of rewards as an integral part of customers’ everyday banking experience.
Beyond scale, BetterBanking Rewards has strengthened customer engagement. The average active-user rate increased from 42% in 2025 to 76% in 2026, reflecting deeper participation among enrolled cardholders and growing use of the platform’s features.
Designed with efficiency and sustainability in mind, BetterBanking Rewards features an automated system that streamlines rewards processing while reducing manual intervention. Reward points are credited automatically once eligible transactions are successfully posted, eliminating the need for manual processing and enabling a seamless customer experience.
The platform’s Pay with Rewards feature allows cardholders to redeem points instantly at the point of sale, making rewards accessible in real time and enhancing convenience for everyday purchases.
The program’s impact goes beyond rewards redemption. Cardholders who enrolled in BetterBanking Rewards recorded a 5% increase in transaction volume following registration. Billings generated during the three-month period after enrollment reached PHP14.5 billion, compared to PHP13.8 billion during the three-month period before enrollment, highlighting stronger customer engagement and usage.
Beyond convenience, the program enables customers to create a positive social impact. Through the platform, cardholders can convert their reward points into donations for partner organisations such as the Philippine Red Cross, Security Bank Foundation, World Vision, and Bantay Bata.
These contributions help fund initiatives related to disaster response, education, and child welfare, allowing customers to support meaningful causes directly through their everyday transactions.
In addition, BetterBanking Rewards promotes sustainable consumption through non-material redemption options, such as eVouchers. By offering digital alternatives to traditional rewards, the program helps reduce the need for physical items and supports the bank’s efforts to integrate environmentally responsible practices into its operations.
Maricar Filart, VP and Credit Cards Head, expressed her gratitude for the recognition, stating, “Winning the Best Customer Loyalty Program award is a reflection of our commitment to innovation and customer satisfaction. BetterBanking Rewards is not just a program — it’s a promise to continuously enhance the banking experience while championing sustainability and community impact.”
This award marks another milestone for the BetterBanking Rewards Program, and is its second major recognition since its inception. The recognition affirms Security Bank’s commitment to delivering BetterBanking experiences through innovation, convenience, and customer-centric design.
As the program continues to grow, the bank remains focused on creating more rewarding ways for customers to engage, transact, and make a positive impact through their everyday banking activities.