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Ola launches Ola Lite to serve emerging towns and cities

The app provides a seamless experience even with the lowest Internet connectivity

Ola, a popular mobile app for transportation in India, adds Ola Lite to its suite of hyperlocal solutions, a lightweight app that consumes less than 1MB space and loads within 3 seconds without compromising on the booking experience. The app provides a seamless experience even with the lowest Internet connectivity, making it an ideal solution to cater to the needs of millions of Indians residing in tier 2 and tier 3 towns. As the first in the industry to launch the Lite app, Ola fuels its focus on solving for accessibility challenges present in the emerging towns and cities of the country.

Built leveraging the recently-launched Progressive Web App (PWA) technology, Lite is extremely quick and nimble in functioning with lightening fast reflexes. Taking an obsessive approach to optimize every little element in the app, Lite makes the booking experience seamless by employing features such as mobile number based signup instead of email, the app brings all fares upfront allowing the user to choose what works best for them, a crisp and clear ride information screen, and offering navigation on demand to save on data loads.

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