France-Cambodian Logitech startup ShopRunBack has raised around $900,000 in a fresh round of funding to expand its business in Southeast Asia, according to media reports.
The funding round for ShopRunBack was led by Cambodia-based venture capital firm OMOR Capital. Other investors who also participated in the funding round include Singapore-based venture capital firm Negocia Ventures.
ShopRunBack, which is a reverse logistics company, operates in the Greater Mekong sub-region-which includes Cambodia, a part of China (specifically Yunnan Province and Guangxi Zhuang Autonomous Region), Laos, Myanmar, Thailand, and Vietnam.
The Logitech startup is focused on transforming the returns experience for both customers and merchants by utilising an international logistics network with a new generation of plug-and-play software.
With regard to the fresh funding, founder of ShopRunBack, Sophie Meas told the media, “Aside from this recently signed strategic agreement, this fundraising represents an important step in our development. First, it marks ShopRunBack’s entry into the Chinese market. Second, it demonstrates that we have put down roots in the region after the opening of our office in Phnom Penh. We hope to continue to bring our expertise here and be involved in the development of retail and ecommerce in Cambodia.”
ShopRunBack’s European portfolio includes retailers such as Etam and Mango. Recently, the startup also signed a strategic partnership with Shenzhen’s 4PX Express to propose the use of its reverse logistics platform to 4PX’s database that includes more than 300,000 merchants and to increase adoption of logistics and e-commerce best practices in the Mekong region.
ShopRunBack was established in 2014, and since then, it has also built its logistics network in Europe and the US.