How brands use colour to shape consumer perceptions & drive purchases
Colours can convey numerous messages, yet prominent brands have established colour trends...
Tag : branding
The importance of branding in financial services
Branding increases the monetary value and brings in new business...
Blue Mountain is the trend-setter in Sri Lanka’s real estate sector
The group’s companies handle the diverse aspects of real estate and offer customers a comprehensive range of services February 4, 2016: In just five years, the Blue Mountain Group has reached the pinnacle of success and has become a dynamic leader in Sri Lanka’s real estate industry. The group comprises four large-scale companies with turnover...
Building the Blue Mountain brand in Sri Lanka
The company has embarked on a branding and integrated communications campaign to strengthen its position as a leader in Sri Lanka’s dynamic real estate industry January 28, 2016: Sri Lanka’s leading real estate giant, the Blue Mountain Group, recently selected Leo Burnett Solutions Inc. (LBSI), as its marketing communications partner. Blue Mountain has embarked on...