Is banking sector adapting to needs of Gen Z?
Banks have to evolve as partners in the life of their millennial customers to add value to their lives much beyond banking...
Tag : marketing
Meet ‘Modular Series’, FWD’s ‘first-of-its-kind’ unique marketing campaign
FWD is focused on making the insurance journey simpler, faster, and smoother, with innovative propositions and easy-to-understand products, supported by digital technology...
Start-up of the Week: Dataships set to redefine SMEs’ data privacy game
Dataships helps its clients to use email marketing laws to their advantage, when it comes to staying on the right side of compliance and increasing the revenue flow...
Online shopping: The money spinner
A recent study and analysis by McKinsey provide a thorough look at the direction that e-commerce in consumer products will go over the coming year...
15 books aspiring entrepreneurs should read
Entrepreneurs can learn about tactics, manoeuvring, and adapting to changing circumstances...
10 steps to start your own small business
There are over 32.5 million small businesses in the United States, defined as businesses with fewer than 500 employees...
Start-up of the Week: aISight.ai disrupting FMCG sector with a heavy pinch of technology
AISight.ai has emerged as the game-changing platform to get real-time insights into its clients' market share data...
Social media influencers are making their mark
As much as 12% of online sales in China are done are through affiliate links of social media stars....
Seeking an RoI on industry marketing
A comprehensive and realistic market analysis of why investments are necessary across key industries...
UK millennials uneasy sharing personal info to open bank accounts
Nearly half of respondents expressed security concerns about entering and viewing banking information on a mobile device October 21, 2016: A new research report released found that while millennials depend on their digital devices, they are still uneasy sharing personal information to open bank accounts. The report, UK Millennial Study: Privacy vs. Customer Experience in...