Social media influencers are making their mark
As much as 12% of online sales in China are done are through affiliate links of social media stars....
Tag : marketing
Seeking an RoI on industry marketing
A comprehensive and realistic market analysis of why investments are necessary across key industries...
UK millennials uneasy sharing personal info to open bank accounts
Nearly half of respondents expressed security concerns about entering and viewing banking information on a mobile device October 21, 2016: A new research report released found that while millennials depend on their digital devices, they are still uneasy sharing personal information to open bank accounts. The report, UK Millennial Study: Privacy vs. Customer Experience in...
Bank consumers: Focus on service to keep me loyal
Majority of consumers feel providers don’t value them October 21, 2016: A report released by marketing technology company, Wiraya highlights that businesses need to overhaul the way they communicate with customers or risk losing them to rivals. An overwhelming 86% of customers who left their bank, energy, mobile or insurance provider in the last six...
China to be world’s first trillion dollar aviation market
Airbus and Boeing are best placed to take advantage of this growth Suparna Goswami Bhattacharya September 28, 2016: Slowing economy and tough government regulations notwithstanding, China is all set to become the world’s first trillion dollar aviation market by 2035. According to manufacturers Airbus and Boeing, the Chinese aviation market looks one of the most promising...
Nasdaq launches new tool for marketing professionals
The tool will help leverage industry influencers July 15, 2016: Nasdaq’s Corporate Solutions business has launched Nasdaq Influencers, a new solution designed specifically for communications and marketing professionals to discover and connect with the most relevant thought leaders in their industry and uncover new opportunities to share their news and information, insights and recommendations as...
Email marketing still the preferred choice
Generates better ROI when compared to other channels Suparna Goswami Bhattacharya May 21, 2015: In today’s day and age, there are many tools and ways to market your product and company. The advent of social media has obviously made marketing much more dynamic. In this context, it is but natural to think that the era...