How brands use colour to shape consumer perceptions & drive purchases
Colours can convey numerous messages, yet prominent brands have established colour trends...
Tag : brands
The importance of branding in financial services
Branding increases the monetary value and brings in new business...
Amazon sues merchants for false takedown demands against competitors
The Amazon Brand Registry is a free service offering businesses several tools for defending and enhancing their brands...
McDonald’s, Starbucks could take a hit in China due to trade dispute
The two major brands could see a slowdown in sales as China consumers turn to local brands...
Indra Nooyi steps down as PepsiCo CEO
Her resignation marks the end of a 12 year stint of leading the food and beverage giant...
Citi launches global API developer portal to allow open banking
IFM Correspondent The banking giant joins hands with developers and consumer brands to lead innovation November 17, 2016: American banking behemoth Citi unveiled a new global application programming interface (API) developer portal on November 10, which it says is the most comprehensive one available in today’s financial services market. The portal enables Citi to connect...