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Amazon sues merchants for false takedown demands against competitors

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The Amazon Brand Registry is a free service offering businesses several tools for defending and enhancing their brands

Amazon, a global leader in e-commerce, has brought three lawsuits against dishonest people who claimed to be real copyright holders to get items removed from the Amazon Store.

To get those merchants and their products removed from the Amazon store, Amazon’s Counterfeit Crimes Unit (CCU) filed lawsuits against numerous organisations that made thousands of fictitious allegations of copyright infringement against Amazon’s selling partners.

Kebharu Smith, director of Amazon’s Counterfeit Crimes Unit, said, “We realise how crucial it is for our selling partners to have a consistent Amazon store experience, and we will be persistent in our pursuit of bad actors that aim to undermine that experience.”

The lawsuits, according to Kebharu Smith, “Should serve as a caution to anyone who employs fraud in an effort to harm any of the millions of selling partners that deal with Amazon on a daily basis.”

The Western District of Washington United States District Court received the lawsuits. The Amazon Brand Registry is a crucial tool in this endeavour, according to Amazon, which aims to give selling partners the resources they need to assist in safeguarding their IP rights.

The Amazon Brand Registry, introduced in 2017, is a free service offering businesses several tools for defending and enhancing their brands.

According to Amazon, “With Brand Registry, automatic protections check over 8 billion daily attempts to update listings to proactively prevent infringing listings from going live before a customer ever sees them.”

According to Amazon, there has been a 99 per cent decrease in reports of alleged infringement by enrolled firms since the Brand Registry program’s introduction. The business continued. Around 700,000 brands are currently enrolled, and that figure is rising.

“These are only a few of the many reasons,” it said.

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