International Finance

Freedom Finance partners with Bank of Ireland

To provide greater access to affordable finance

Freedom Finance has entered into a strategic partnership with Bank of Ireland. The exclusive partnership will utilise both Freedom Finance’s in-house lending decisioning and technology platform along with its UK-based contact centre to support thousands of Bank of Ireland customers to secure the best loan for their needs.

Freedom’s bespoke omni-channel solution provides all customers, including those who fall outside of primary lending appetite, with the best available rates for their individual lending needs, all without further damaging their credit rating.

The partnership proposition will mean more loan approvals in comparison with key industry balance sheet competitors.

Michael George Davidson, director of business development at Freedom Finance, said, “We are delighted to be able to support Bank of Ireland at this exciting time. Being able to work closely together to engineer a solution that supports thousands of customers every month is testimony to the values of both brands.”

Alastair Watts, head of unsecured loans at Bank of Ireland, said, “This partnership is an exciting development for both Bank of Ireland and Freedom Finance. As the financial industry undergoes rapid technological and regulatory change, our partnership with Freedom will deliver innovative lending through a disruptive proposition. Working together, we will be even stronger in finding customers the best possible loan and rate whilst providing market-leading service standards.”

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