International Finance

Apple loyalist intrigued by its decision to acquire Texture

Apple, technology, Texture, online publications, People, Vanity Fair, Esquire, Good Housekeeping, GQ, Next Issue Media, Condé Nast, Hearst, Meredith
It is still unknown how Apple will integrate the services provided by Texture, also described as the ‘Netflix for magazines’

Apple recently announced its decision to purchase a digital magazine subscriptions firm Texture.

Texture provides readership access to more than 200 magazines in app at US$9.99 per month. Top-grade magazines including People, Vanity Fair, Esquire, Good Housekeeping and GQ are available on the app, and can be downloaded to read offline.

Apple’s Senior Vice-President of Internet Software & Services, Eddy Cue, said in a statement, “We are committed to quality journalism from trusted sources and allowing magazines to keep producing beautifully designed and engaging stories for users.”

However, it is unclear how the company will integrate Texture’s services with its own offerings. Texture’s app is compatible with Android and iOS. According to CNN Tech, in 2010, Next Issue Media launched Texture with an array of publications: Condé Nast, Hearst and Meredith to draw success from this business model.

John Loughlin, CEO of Next Issue Media and Texture, said in response to the launch, the company “could not imagine a better home or future for the service.”

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