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Amazon Prime Service anchors its market expanse

Amazon, US President, Donald Trump, market development, Prime service, Amazon Prime, Whole Foods, GBH Insights
E-commerce giant has encouraged more than 100mn shoppers to sign up to its Prime service

Amazon Prime  service offers perks including two-day shipping to support blind people and drive expansion.

GBH Insights’ analyst Daniel Ives said: “It’s a mind-boggling number that serves as a key barometer to how big Amazon’s kingdom has become.”

The company also plans to push Prime in an effort to power sales at brick-and-mortar supermarket Whole Foods. Ives said Prime is regarded as a ‘competitive moat’ because it makes it harder for online and offline retailers  to draw customers to their stores, reported Daily Sabah.

US President Donald Trump’s recent Twitter feud with Amazon caused worry that his administration might curb Amazon’ expanse. However, the Prime service’s growing popularity only indicates market development.


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