Tag : advertising

Verizon to buy Yahoo for $4.8 billion

International Finance DeskJuly 25, 2016

by International Finance DeskJuly 25, 2016

Yahoo to sell its email service, news, sports in addition to its advertising tools IFM Correspondent July 25, 2016: Yahoo’s board has agreed to sell the company’s core internet operations and land holdings to Verizon Communications for $4.8 billion. After the sale, Yahoo shareholders will be left with about $41 billion in investments in the...

Fintech

Best way to advertise? Get on an app

International Finance DeskApril 22, 2015

by International Finance DeskApril 22, 2015

From e-commerce to gaming firms, all are betting big on appvertising Suparna Goswami Bhattacharya April 22, 2015: There was a time not too long ago when advertisers struggled to fit in their ads in mobile apps. They could hardly accommodate five words and a small picture, which was too minute to even get noticed. Secondly,...