International Finance

Tag : e-commerce

Fintech

M-commerce set to leave e-commerce behind

However, companies need to invest more in mobile commerce to make the experience seamless for consumers Suparna Goswami Bhattacharya July 22, 2015: In the last decade, the one revolution that has taken everybody by storm is probably the evolution of mobile phones. From a device meant for making and accepting calls to a multipurpose gadget,...
Fintech

Best way to advertise? Get on an app

From e-commerce to gaming firms, all are betting big on appvertising Suparna Goswami Bhattacharya April 22, 2015: There was a time not too long ago when advertisers struggled to fit in their ads in mobile apps. They could hardly accommodate five words and a small picture, which was too minute to even get noticed. Secondly,...