OpenAI boss Sam Altman-backed World (formerly Worldcoin) has entered into partnerships with Tinder and Zoom, with the aim of accelerating the mainstream adoption of its biometric verification technology.
World hit the headlines in 2023, when they introduced the World ID app as a dedicated proof-of-human concept across the internet. World ID app, as a standalone application, also represents a shift from the company’s previous wallet-integrated approach to identity confirmation.
World’s flagship product, the iris-scanning Orb device, scans and helps verify humans for use across an array of online applications. World incentivised use of the Orb with its Worldcoin (WLD) crypto token. However, it further expanded its proof-of-human suite to include other verification methods.
Apart from announcing partnerships with Tinder and Zoom, World has also launched “Concert Kit,” a tool powered by World ID that enables artists to reserve tickets for verified humans. The goal is clear: fighting bot-driven ticket scalping by making human verification mandatory for event access.
As part of the partnership, Match Group, Tinder’s parent company, will expand its existing World ID tie-up to serve American users. Zoom, the video meeting app, will integrate World’s deepfake detection technology to spot fakes; fund manager VanEck and a few other firms are already testing the technology. San Francisco-based DocuSign will offer World ID support to ensure digital signatures get done by actual persons only.
Stating that Worldcoin’s network has reached 18 million verified humans across 160 countries, Tom Lee, Chairman of Ethereum treasury firm BitMine Immersion Technologies and board member of Worldcoin treasury firm Eightco, said, “Proof of human and verified human identity vaulted to a critical priority for social networks and banking and financial systems as AI and agentic-AI capabilities experienced an exponential step forward in the past few months.”
World is also introducing tiered verification, with Orb scans at the top, a government ID scan in the middle, and a new selfie-based option at the bottom. World will further expand Orb’s availability across New York, Los Angeles, and San Francisco.