In an attempt to catch up with the AI race and boost engagement with its in-house AI bot, Mark Zuckerberg-led Meta has now rolled out new features on Facebook that aim to change how users find information, create content, and interact with the platform.
Known as the “AI Mode”, the feature will create a new way to search the popular social media platform by using Meta AI to surface answers pulled from public posts across the portal, including “Groups” and “Reels”. Instead of scrolling through search results, users will be able to ask a question in plain language and get a synthesised answer based on what people are actually discussing.
“AI Mode is a new way to get answers to your questions right on Facebook thanks to Meta AI. From exploring your Feed to searching for something specific, AI Mode uses Meta AI to give you answers grounded in what people are saying publicly across our apps, like in Groups and Reels, so you get real perspectives and experiences rather than a generic list of search results,” Meta said.
“It’s another way Meta AI, powered by Muse Spark, is showing up for you in the experiences you already use. Whether you’re searching or diving deeper into content, Meta AI is right there, ready to help,” the tech giant added further.
The launch of the “AI Mode” follows Meta’s quiet debut of “Forum”, a Reddit-style app that includes its own AI-powered “Ask” tab, allowing users to ask questions and get answers pulled from discussions happening across Facebook Groups.
Facebook has also added editing tools that let users play around with collage cutouts and transition effects for their video montages. Another new feature is the AI-powered photo presets, which will allow an individual to change up his/her look with different clothes, hairstyles, and accessories.
The update on the image front also comes at the right time, as the football fans, amid the ongoing FIFA World Cup 2026, will be able to virtually wear their favourite team jerseys just by tapping the “AI Edit” icon in “Stories” and choosing “Wear It”. They will also have the option of going directly to their profile picture and selecting “Restyle Profile Picture with AI” and “Wardrobe”.
Meta has been attempting to add new life to once-popular, now-dormant Facebook by adding AI features to the social media and networking site. In February 2026, the company introduced animated profile pictures that bring still photos to life — adding a wave or placing a virtual party hat on someone’s head.
In the following month, the tech giant added another AI feature to “Facebook Marketplace” that automatically replies to buyer messages on sellers’ behalf.
Earlier in June, Facebook launched an AI assistant for creators that offers personalised suggestions (including the best times to post and summaries of what audiences are saying in the comments) based on a creator’s content and performance history.