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Amazon’s luxury fashion site goes online in European countries

IFM_AMAZON LUXURY FASHION STORE EUROPE-image
Shoppers will now be able to make high-fashion purchases, possibly even a gown by Peter Dundas.

E-commerce giant, Amazon, opened its first luxury fashion store in the US in 2020. Now it is planning to open its division in the UK, France, Germany, Italy, and Spain.

With this, shoppers will now be able to make high-fashion purchases. These could include a gown by Peter Dundas or a slingsback heel from Christoper Kane.

The luxury stores microsite, which aims to improve Amazon’s virtual store window, features videos of models such as Kristen McMenamy and Precious Lee posing in a European home. Elie Saab, Altuzarra, and Jonathan Cohen are among the nine designers featured.

A Norwegian-based designer Dundas has sold his clothes on the US website since 2020. He had a growth in sales of up to 30% of his direct-to-consumer business.

Dundas chief marketing officer Akiko Takashima said that Amazon was always considered a marketplace for household goods. However, with its efficient returns policy, people have become confident about buying high-priced items.

She further stated how the business took over rapidly, and people started purchasing Dundas gowns. One customer even purchased four pieces at once.

Luxury fashion firms will distribute products through Amazon warehouses or their own, as indicated on the website at the time of purchase. Shipping will be free, and they will accept returns.

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