International Finance

Pure Yoga expands in Hong Kong

Three new yoga studios confirmed to open, responding to increasing demand for holistic health and well-being

Pure Group announced the opening of three new Pure Yoga studios in Kowloon’s Kwun Tong and Mong Kok, and Causeway Bay on Hong Kong Island. As the wellness industry and public desire for healthier living continues to grow, the Hong Kong-born lifestyle brand is meeting demands by investing in areas where they have identified strong potential for growth. The announcement comes just weeks after the launch of Pure Yoga Pacific Place on September 1.

Pure Yoga Grand Century Place in Mong Kok and Pure Yoga Millennium City 5 in Kwun Tong will mark further expansion in Kowloon in early 2018. Meanwhile, Pure Yoga World Trade Centre will bolster Pure Group’s Causeway Bay offering in December this year. Epitomising Pure Group’s 360˚ offering of holistic wellness, studios will have comprehensive class schedules with yoga for all levels, performance activewear from Pure Apparel and ‘healthy-licious’ food and drinks from Nood Food.

Pure Group has witnessed a surge in cardholders across Asia in the past year, with Hong Kong’s demand for health and wellness being particularly high. Pure Yoga has nine locations in the city which encompass Central, Admiralty, Repulse Bay, Causeway Bay, Quarry Bay, Mong Kok and Tsim Sha Tsui. Adding to the existing studios in Langham Place and Peninsula office towers, the two new locations by MTR Mong Kok East and Kwun Tong stations will strengthen Pure Yoga’s foothold in Kowloon and enrich options for students to practise with more teachers in a wider community. Establishing a yoga studio along an East Rail Line stop will also address any demand from the New Territories for a more accessible location.

The development and characteristics of each studio are carefully tailored to the needs and traits of clients as well as residents in the surrounding area.

“You will find that every Pure Yoga studio has its own distinct character, with its own passionate teachers, classes and community of dedicated students. When a new studio is opened, we take into consideration our client’s feedback and how best to cater to the surrounding neighbourhood. We’ve been searching for suitable locations in Kowloon for a long time now, and we are very excited to have found new homes in Kwun Tong and Mong Kok,” says Colin Grant, Pure Group Co-founder and CEO.

As one of the world’s busiest cities, it’s not surprising that Hong Kong residents have embraced yoga and its restorative benefits. Pure Yoga studios are designed to create a sanctuary in urban centres with calming aesthetics, spacious studios and communal lounges.
“Since opening our first studio 15 years ago in Hong Kong, we’ve seen a continued strong demand for yoga, and our student demographics are now more diverse than ever. In the last year, there has been a significant rise in men, athletes and millennials attending classes. But it’s more than just about yoga — people are looking for a change in lifestyle and complete mind-body well-being,” says Grant.

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